Assistant Manager - Admissions and Outreach at EMPI Business School (2022-01 – Present)
Leading admissions and outreach initiatives with focus on student counselling, campus tours, application reviews, and enrollment target achievement.
- Counselling students by developing alumni networks, visiting high schools and college admission events, arranging and leading campus tours, and initiating campaigns to induce students to attend the institution.
- Reviews prospective student applications and interviews prospective students.
- Follows up with students to verify any application issues, including discrepancies or missing information.
- Works collaboratively with other admissions counselors to review applicants, make final admissions decisions, and send out admissions offers.
- Conducts research, designs questionnaires for current students, analyzes questionnaire results, and leads focus groups to adjust recruiting strategies and materials.
- Improves quality results by studying, evaluating, and re-designing processes and implementing changes.
- Drove continuous process improvements to streamline admissions workflows and enhance student experience.
- Provided career counseling and program guidance to prospective students and parents through one-on-one sessions and webinars.
- Consistently achieved 85%+ of enrollment targets through strategic planning and personalized counseling.
- Improved lead conversion rates by 20% via CRM optimization and structured follow-up processes.
- Designed and implemented admissions strategies to meet and exceed enrollment targets for PGDM.
- Utilized CRM systems for lead tracking, data accuracy, timely follow-ups, and performance analysis to maximize conversion efficiency.
- Conducted market research and competitor analysis to identify student trends and develop targeted outreach strategies.
- Represented EMPI at education fairs, corporate events, and webinars, enhancing brand presence and student engagement.
- Delivered weekly performance reports and projections to senior management for strategic decision-making.
- Enhanced student engagement and brand visibility through innovative digital outreach and event participation.
- Built a data-driven admissions ecosystem integrating marketing analytics and real-time reporting dashboards.
- Drive student enrolment across multiple programs through tele-counselling, inperson visits, and online sessions, managing the complete admissions funnel from enquiry to enrolment.
- Maintain and update accurate records of leads, applications, and enrolments using CRM and other data management systems, ensuring timely follow-ups and efficient conversions.
- Build and nurture strategic relationships with schools, coaching center's, career counsellors, and educational influencers to enhance student acquisition.
- Plan, organize, and execute outreach initiatives including education fairs, seminars, webinars, and campus visits to boost brand visibility and reputation.
- Represent the institution at regional and national educational events, expanding presence and engagement in target territories.
- Travel extensively within assigned regions to identify new outreach opportunities, establish partnerships, and drive admissions growth.
- Track key metrics such as lead volume, conversion rates, and enrolment growth, providing periodic reports to leadership for informed decision-making.
- Collaborate cross-functionally with academic and marketing teams to design and implement integrated outreach campaigns, while providing market insights and competitor analysis.
Marketing Executive at ITM Business School (Deemed to be University) (2020-03 – 2022-12)
Drove student enrollment across multiple programs through various counselling and outreach methods, managing complete admissions funnel and building strategic partnerships.
- Drive student enrolment across multiple programs through tele-counselling, in-person visits, and online sessions, managing the complete admissions funnel from enquiry to enrolment.
- Maintain and update accurate records of leads, applications, and enrolments using CRM and other data management systems, ensuring timely follow-ups and efficient conversions.
- Build and nurture strategic relationships with schools, coaching center's, career counsellors, and educational influencers to enhance student acquisition.
- Plan, organize, and execute outreach initiatives including education fairs, seminars, webinars, and campus visits to boost brand visibility and reputation.
- Represent the institution at regional and national educational events, expanding presence and engagement in target territories.
- Travel extensively within assigned regions to identify new outreach opportunities, establish partnerships, and drive admissions growth.
- Track key metrics such as lead volume, conversion rates, and enrolment growth, providing periodic reports to leadership for informed decision-making.
- Collaborate cross-functionally with academic and marketing teams to design and implement integrated outreach campaigns, while providing market insights and competitor analysis.
Academic Counsellor at Net Ambit - Manipal University (Jaipur) (2020-03 – 2022-12)
Provided personalized guidance to students, supported admissions process, and engaged potential students through sales and counselling techniques.
- Provided personalized guidance to students, assisting them in course selection and navigating their academic journey from enrollment to program completion.
- Supported the admissions process by addressing queries, guiding students through documentation, and ensuring a seamless enrollment experience.
- Engaged potential students using sales and counselling techniques, following up on leads and successfully converting them into enrolled candidates.
- Responded to academic, administrative, and logistical queries via calls, emails, and chats, ensuring timely resolution and high student satisfaction.
- Monitored student progress, tracked assignment submissions, exams, and project completions, proactively guiding students to meet deadlines.
- Conducted outbound calls and follow-ups to provide updates, address concerns, and enhance student engagement and retention.
- Built and maintained strong relationships with students, fostering a supportive and positive learning experience.
- Collaborated internally with academic, student support, and administrative teams to coordinate interventions and enhance overall student experience.
