Utkarsh Giri

A results-driven Digital Marketing professional with a strong focus on performance marketing, local SEO, and lead generation. Known for building scalable digital strategies, managing multiple platforms, and delivering high-quality leads through data-driven execution. Highly adaptable, detail-oriented, and effective at leading initiatives that improve brand visibility and business growth.

Head of Digital Marketing at Anantraj Consultancy (2024-05 – 2026-01)

Led performance marketing and growth strategy across Meta Ads, Google Ads, SEO, and content.

• Led performance marketing and growth strategy across Meta Ads, Google Ads, SEO, and content, managing ₹1.2L+ ad spend across 80+ campaigns.
• Generated 10,000+ inbound leads and messaging conversations at an optimized CPL of ₹8–₹20.
• Scaled campaigns to 10.3M+ impressions and 7.3M+ reach, strengthening brand visibility across multiple service verticals.
• Owned budget planning, audience targeting, bid optimization, and A/B testing, consistently improving lead efficiency.
• Improved local search rankings through Google My Business optimization, keyword strategy, reviews management, and local SEO best practices.
• Designed, developed, and launched SEO-optimized WordPress websites (AnantrajConsultancy.com and ChallanBuddy.com).

Digital Marketing Manager at Remind Legal LLP (2026-03 – 2026-04)

Managed end-to-end social media presence across platforms for multiple clients and led international client acquisition strategies.

• Managed end-to-end social media presence across platforms for multiple clients including CRSPL, RemindLegal, LMC, 2Getherz, HmmBox, and CRSPL Technologies.
• Led international client acquisition strategies, identifying and targeting global markets to expand business reach beyond domestic boundaries.
• Implemented SEO strategies including on-page optimization, keyword research, technical SEO audits, and backlinking building to improve organic search rankings.
• Executed AEO (Answer Engine Optimization) strategies to enhance brand visibility on AI-driven search tools and featured snippets.
• Developed and maintained content calendars and social media strategies aligned with each client's brand voice and business objectives.
• Monitored and analyzed campaign performance using tools such as Google Analytics, Meta Business Suite, and Google Search Console, delivering data-driven insights and reports.
• Delivered 30%+ improvement in campaign ROI for Screen Fixer through bid optimization and A/B testing.
• Conducted SEO audits and keyword optimization for Kumbh Camp Om, increasing organic traffic by 20%.
• Designed and customized responsive WordPress websites for Kumbh Camp Om, Primex Laboratories and Capital Prime Land, integrating SEO and lead-capture functionality.
• Implemented internal linking strategies, on-page SEO, and content optimization to improve indexing and user experience.
• Managed performance tracking using Google Analytics and Ads dashboards, applying insights to continuous campaign optimization.

Digital Marketing Strategist at Expert Digipro (2023-02 – 2024-04)

Managed Justdial platform, led organic and paid social media strategy, and built a digital marketing team.

• Managed Justdial platform, handling high-intent quality leads and improving lead response and conversion efficiency.
• Led organic and paid social media strategy across Instagram, Facebook, and YouTube to drive awareness and demand generation.
• Built and managed a digital marketing team, defining KPIs, reviewing performance dashboards, and driving execution excellence.
• Collaborated with sales and operations teams to improve lead-to-conversion workflows, directly influencing revenue growth.
• Client Projects: Kumbh Camp Om, Screen Fixer, Adieu Holidays, Primex Laboratories, Capital Prime Land.
• Executed Google Ads and Meta Ads campaigns for service and travel clients, improving CTR, CPC, and overall lead quality.

M.B.A in Marketing Management – Chandigarh University (2024 – 2026)

B.A in Economics – Zakir Husain Delhi University (2020 – 2024)

12th in Humanities – Kendriya Vidhalaya Janakpuri (2015 – 2020)