Head of Digital Marketing at Anantraj Consultancy (2024-05 – 2026-01)
Led performance marketing and growth strategy across Meta Ads, Google Ads, SEO, and content.
- Led performance marketing and growth strategy across Meta Ads, Google Ads, SEO, and content, managing ₹1.2L+ ad spend across 80+ campaigns.
- Generated 10,000+ inbound leads and messaging conversations at an optimized CPL of ₹8–₹20.
- Scaled campaigns to 10.3M+ impressions and 7.3M+ reach, strengthening brand visibility across multiple service verticals.
- Owned budget planning, audience targeting, bid optimization, and A/B testing, consistently improving lead efficiency.
- Improved local search rankings through Google My Business optimization, keyword strategy, reviews management, and local SEO best practices.
- Designed, developed, and launched SEO-optimized WordPress websites (AnantrajConsultancy.com and ChallanBuddy.com).
Digital Marketing Manager at Remind Legal LLP (2026-03 – 2026-04)
Managed end-to-end social media presence across platforms for multiple clients and led international client acquisition strategies.
- Managed end-to-end social media presence across platforms for multiple clients including CRSPL, RemindLegal, LMC, 2Getherz, HmmBox, and CRSPL Technologies.
- Led international client acquisition strategies, identifying and targeting global markets to expand business reach beyond domestic boundaries.
- Implemented SEO strategies including on-page optimization, keyword research, technical SEO audits, and backlinking building to improve organic search rankings.
- Executed AEO (Answer Engine Optimization) strategies to enhance brand visibility on AI-driven search tools and featured snippets.
- Developed and maintained content calendars and social media strategies aligned with each client's brand voice and business objectives.
- Monitored and analyzed campaign performance using tools such as Google Analytics, Meta Business Suite, and Google Search Console, delivering data-driven insights and reports.
- Delivered 30%+ improvement in campaign ROI for Screen Fixer through bid optimization and A/B testing.
- Conducted SEO audits and keyword optimization for Kumbh Camp Om, increasing organic traffic by 20%.
- Designed and customized responsive WordPress websites for Kumbh Camp Om, Primex Laboratories and Capital Prime Land, integrating SEO and lead-capture functionality.
- Implemented internal linking strategies, on-page SEO, and content optimization to improve indexing and user experience.
- Managed performance tracking using Google Analytics and Ads dashboards, applying insights to continuous campaign optimization.
Digital Marketing Strategist at Expert Digipro (2023-02 – 2024-04)
Managed Justdial platform, led organic and paid social media strategy, and built a digital marketing team.
- Managed Justdial platform, handling high-intent quality leads and improving lead response and conversion efficiency.
- Led organic and paid social media strategy across Instagram, Facebook, and YouTube to drive awareness and demand generation.
- Built and managed a digital marketing team, defining KPIs, reviewing performance dashboards, and driving execution excellence.
- Collaborated with sales and operations teams to improve lead-to-conversion workflows, directly influencing revenue growth.
- Client Projects: Kumbh Camp Om, Screen Fixer, Adieu Holidays, Primex Laboratories, Capital Prime Land.
- Executed Google Ads and Meta Ads campaigns for service and travel clients, improving CTR, CPC, and overall lead quality.
