Vaibhav Anand

Marketplace and category growth leader with 12+ years of experience, including 10+ years at Amazon India, owning end-to-end P&L across multi-category seller and brand ecosystems. Proven track record in strategic marketplace expansion, category management, business development, and building high-performance teams with clear KRAs and KPIs. Deep expertise in commercial deal negotiation, joint business planning (JBP), pipeline management via CRM, and cross-functional coordination across product, delivery, and operations to ensure client success and Expertise spans pricing architecture, promotional governance, assortment strategy, advertising ROI (TACOS/ACOS) and partner relationship management at scale.

Adept at translating data-driven marketplace insights into actionable growth strategies that consistently outpace plan.

Associate Business Development Manager – Marketplace Growth (ASCEND Program) at Amazon India (2024-03 – 2026-07)

Owned end-to-end marketplace P&L and category growth strategy for 2,500 Tier-1 SMB sellers contributing 761 Cr GMS, leading 50 account advisors through a structured operating model.

• Delivered 41% YoY GMV growth vs. a 25% AOP, exceeding plan by 16% by building repeatable growth frameworks covering assortment, pricing, deals, and advertising levers.
• Developed and implemented strategic marketplace expansion plans that increased active seller base coverage and lifted overall platform GMS contribution.
• Analyzed marketplace trends, consumer behavior patterns, and competitive landscape to identify category-level whitespace and revenue opportunities.
• Grew FC selection from 16,280 to 17,180 units (+6%) with 2.43% FC FTAC%; achieved 86% FC sufficiency vs. 80% event goal (+108 bps), protecting in-stock during peak events.
• Partnered cross-functionally with category, marketing, and tech teams to deliver 30% uplift in product assortment with margin improvement across Apparel and Beauty categories.
• Optimized pricing strategies and promotional activities (coupons, BxGy, deals) to drive ICPC improvement while maintaining contribution margin discipline.
• Negotiated Growth-Backwards funding waivers for 300 sellers across Automotive, Grocery, Kitchen & Bath, and Kitchen Tools during the Diwali marquee event; drove 465 MM deal OPS vs. 400 MM target.
• Raised deal adoption from 59% to 72%; grew coupon-driven GMS contribution from ₹175 MM (4%) to ₹326 MM (8%), a +400-bps gain.
• Established and maintained JBP relationships with top-performing sellers and brands; ran WBRs to track KPIs, surface growth levers, and align on priorities.
• Directed 50 account advisors (1:50 advisor-to-seller ratio) with clear KRAs, KPIs, and performance rhythms, mentoring the team on marketplace best practices and growth execution.
• Led festive-period operational improvements — cutting issue-resolution time 25% and lifting seller satisfaction across FC appointments, listing suppressions, account enforcements, and Prime/Buy Box issues.
• Improved Ads/GMS from 4.5% to 7.5% (+300 bps) with ACOS optimized to 20%, reallocated budget to high-ROI SKUs using data-driven analysis.
• Accelerated 1,400 of 2,800 sellers (50%) toward the ₹1 MM GMV threshold through a targeted GMV-acceleration program.

Sales Specialist – Transparency Program (Brand Protection) at Amazon India (2022-10 – 2024-03)

• Managed serialization and anti-counterfeiting adoption across 60+ leading brands (Vicco, Flamingo, Twin Bird), safeguarding brand equity and marketplace compliance.
• Analyzed brand complaint data; implemented corrective strategies that reduced complaint rates by 35%, improving marketplace trust metrics.
• Designed and delivered org-wide training for 100+ team members; built alternate SPN/affiliate lead channel generating 55 leads and ~100K TTM units.
• Lifted customer scan rate from 1% to a 10% target through seller and customer engagement initiatives, demonstrating best-practice marketplace adoption strategy.

Channel Partner Manager – Global Sales at Amazon India (2017-07 – 2022-10)

• Owned seller acquisition for Amazon.com via third-party affiliates across India; drove FBA upsell and GMS growth through selection, sponsored ads, pricing, and deal levers.
• Managed pan-India relationships with 70+ partners, freelancers, and agencies for category launches and contests, delivering 40% YoY increase in seller acquisition.
• Designed recruitment and training for 500+ freelancers; onboarded 200+ sellers and streamlined automated reporting, partner contracts, and channel-health dashboards.

Senior Seller Support Associate at Amazon India (2016-05 – 2017-06)

• Delivered seller support across payments, listings, account health, and fulfilment disputes with resolution rates above 98%; introduced process improvements cutting average handling time 15%.

Escalation Specialist at Flipkart Internet Private Limited (2014-04 – 2016-04)

• Managed customer escalations on the Flipkart marketplace; partnered with brand stakeholders on corrective actions for service issues across large-appliance categories.

Master of Business Administration in MBA – Jain University (2020)

Bachelor of Business Administration in BBA – Jain University (2013)