Full Stack Developer at Quickads (2025-01 – Present)
- Developed an AI-powered Ad Creative Generator that creates ad copy and images from campaign goals and product inputs using NextJs & Python.
- Led development and launch of AI Ads & Posts, enabling users to generate high-converting ads from a product URL or description.
- Built a drag-and-drop template builder for dynamic ad layouts, reducing design time by 50%.
- Developed AI agents that generate daily ad creatives using market trends and competitor insights to improve campaign relevance.
- Engineered a multi-platform Ad Preview System supporting Meta, Google, and Instagram with responsive layouts and live editing capabilities.
- Improved platform performance, reducing transaction processing time by 50% and increasing user retention by 40%.
- Designed and launched a guided onboarding experience with tooltips and modals, increasing user activation by 35%.
- Led a team of 4 frontend engineers, establishing coding standards and improving sprint velocity by 30%.
- Optimized backend communication by implementing API pagination and caching, reducing load times and improving reliability by 35%.
- Improved frontend performance using React memoization, lazy loading, and bundle optimization, reducing bundle size by 45%.
Full Stack Developer at Polkassembly (2023-08 – 2024-12)
- Developed scalable and reusable UI components using Next.js, React, and TypeScript, improving code maintainability and ensuring a consistent, high-performance user experience across products.
- Contributed to building revenue-generating products (core platform, Townhall, Treats.tips) with a focus on frontend and user experience.
- Led the development of election features for off-chain governance, a core revenue driver (45%), ensuring a seamless and engaging user experience.
- Achieved a 3x traffic boost, utilizing Google Analytics and comprehensive event tracking to understand user actions.
- Improved the interaction and responses for post's and proposal comments on on-chain and off-chain proposals.
- Reduced page load time by 85% and boosted Lighthouse score to 90+ using code splitting, lazy loading, and bundle optimization.
Frontend Developer at Testbook.com (2023-02 – 2023-08)
- Optimized lead ingestion funnel using ReactJS, JavaScript, and REST APIs, increasing lead capture by 4x and boosting revenue.
- Led SuperCoaching UX/UI revamp using A/B testing and Google Analytics, improving conversion rates by 30%.
- Built and launched PASS PRO subscription feature with optimized checkout flows and user segmentation, driving 200% revenue growth.
