Lead Designer at Samruddhi Knitline Private Limited (2025-05 – Present)
- Lead design across men's and women's categories for 2 seasonal collections a year, plus customized capsule collections built to individual client brand requirements.
- Run trend forecasting and market research that sets seasonal concept and product direction before development starts.
- Build mood boards, color palettes, and client-specific collections tied directly to brand identity and target market.
- Translate fabric development into market-ready garment design, owning the process from fabric stage to final product.
- Manage and mentor a team of 2 designers, setting design direction and reviewing execution across the season.
- Coordinate with production and vendors to keep development on schedule and ready for delivery.
- Present curated collections and design concepts directly to clients, pairing visual storytelling with commercial rationale.
Senior Fashion Designer at Kiaayo Enterprises (2024-06 – 2025-05)
- Designed womenswear collections aligned to current trends, supporting the brand's product growth.
- Owned the full production cycle, sourcing, pattern making, stitching, khat work and quality assurance for every garment.
- Coordinated between clients, artisans and the internal team to deliver customized, high-quality product on time.
- Cut customer order turnaround from 4.5 months to within days depending on embroidery and khat work complexity — by overhauling and streamlining the production workflow.
- Led a team of 3 designers and 3 trainees, plus 11 artisans (5 tailors, 2 masters and 4 khat workers), balancing output quality with hands on skill building.
Freelance Design Consultant at Zanzibar Living (2024-05 – 2024-05)
- Built a cohesive Autumn/Winter menswear shirting collection from the brand's vision and aesthetic brief.
- Researched fabric innovation and menswear trend direction to set the seasonal theme and color palette against global forecasts.
- Wrote detailed tech packs covering construction, trims and fabric specifications; selected fabrics and surface techniques for the collection.
- Oversaw sample development with the production team through to sign-off.
Manager, Design at Arvind Ltd. (2018-12 – 2024-04)
- Owned end-to-end design for assigned brand collections - M&S, Next, Zara, Gant, Ted Baker, Bestseller, Charles Tyrwhitt, Matalan, Ben Sherman, White Stuff, Calzedonia, UCB, and C&A — across womenswear, menswear, loungewear and kidswear, developing cohesive and market relevant collections
- Designed yarn-dyed fabrics and colorways on Penelope, translating trend research into sellable product across categories.
- Built interactive PDF presentations for seasonal and innovation pitches, presenting design concepts, mood boards and fabric qualities directly to client teams.
- Traveled across domestic and European markets for buyer presentations and seasonal reviews, owning the design conversation from concept through customer sign-off.
- Managed product and design requirements against customer briefs across 2 seasons a year plus customized capsule collections, working across five-plus categories simultaneously.
- Mentored junior designers on day-to-day execution and professional development.
Junior Designer at Disha Enterprise (2018-07 – 2018-12)
- Researched color, fabric, embroidery and print trend forecasts to inform seasonal design direction.
- Sketched and sampled ready-to-stitch fabric designs for client presentation and in house sales.
- Developed samples to brief for direct customer review.
- Worked on different surface manipulation to develop wider range options for the customers.
Graduation Project at Ratan Papers (2018-01 – 2018-04)
- Designed a print collection for handcrafted paper products.
- Learned Recycled Paper making process from the scratch.
- Learned and developed two collections via digital and hand screen printing techniques.
- Gained exposure to the company's organizational structure and processes across the different departments.
- Showcased the final graduation collections in the IHGF ( India International Garment & Handicrafts Fair )
Design Intern at Arvind Ltd. (2017-05 – 2017-07)
- Gained hands-on exposure to Arvind's design process and organizational structure across the design and manufacturing teams.
