Vaibhavi Thorve

SEO content specialist producing search-led blog, landing page and long-form content for B2B, SaaS and financial-services brands. Have written for ICICI Prudential, Bajaj Finance, Bajaj Finserv, HDFC Life, Poonawalla Fincorp, Razorpay, Dhan, StockGro and The Times of India. Ranked 15+ competitive keywords on Google page one, drove a 2x increase in organic traffic within three months, and ranked 42% of a published article set on page one.

Own the full workflow end to end — keyword research, search intent mapping, editorial planning, on-page optimization and content refresh — working directly with SEO, product and marketing stakeholders.

Content Specialist at Markitect (2026-07 – Present)

• Lead SEO content for enterprise BFSI clients including ICICI Prudential, Bajaj Finance, Bajaj Finserv, HDFC Life and Poonawalla Fincorp.
• Own keyword research, search intent mapping and editorial planning across client accounts.
• Produce blog, landing page and web content built to compete in high-authority, high-difficulty categories.
• Optimize content to meet E-E-A-T and accuracy standards expected in regulated financial categories.

Content Contributor / Video Producer at OnceHub (2026-01 – 2026-04)

• Owned end-to-end video content production from scripting through publishing across digital channels.
• Translated product and marketing goals into visual narratives; used AI and editing tools to increase output velocity.

SEO Content Writer at Thinking IT Corp. (2025-07 – 2026-01)

• Expanded blog and web content to widen keyword coverage and improve organic discoverability.
• Produced landing pages aligned to conversion and engagement goals.
• Partnered with SEO and marketing stakeholders to execute content strategy and improve SERP performance.
• Contributed to domain authority growth through structured, search-driven content.

SEO Blog Strategist at RankFast (Search Marketing Company) (2024-11 – 2025-02)

• Ranked 15+ highly competitive keywords on Google page one.
• Drove a 2x increase in organic traffic within three months through consistent publishing and optimization.
• Revamped service pages with structured internal linking to strengthen topical authority.
• Identified content gaps and launched new pieces to capture untapped search queries.

Senior Financial Writer at Eunice.io (2024-11 – 2026-01)

• Authored equity research reports on top-tier public companies for an investor readership.
• Translated financial statements, filings and market data into clear, decision-ready narratives.
• Maintained sourcing and accuracy standards appropriate to investor-facing research.

SaaS SEO Writer at Razorpay (2024-12 – 2025-07)

• Produced monthly search-optimized blog content targeting high-value fintech and payments queries.
• Ranked 5 of 12 published articles (42%) on Google page one, with the remainder reaching pages two and three.
• Refreshed legacy content to improve keyword alignment and capture additional long-tail traffic.
• Collaborated with editors and SEO managers to match search demand to business goals.

Fintech Content Writer at Outdo Agency (2024-01 – 2024-12)

• Delivered long-form content for client brands including Dhan, StockGro and The Times of India.
• Covered investing, stock markets, mutual funds, estate planning and financial literacy for retail audiences.
• Owned keyword research, topic validation and on-page optimization workflows across client blogs.
• Increased organic reach by aligning content to ranking opportunity and reader intent.

Bachelor of Arts in Psychology – Symbiosis College of Arts and Commerce, Pune (2021 – 2024)