Vaishnavi Jadhav

I am currently working as a paid media executive at Amura Marketing Technologies, with almost a year of experience in PPC marketing. I have had a chance to manage campaigns in B2B, D2C, B2C segments and also interact with a diverse set of clients and business models. Additionally, I have played a key role in strategic planning, contributing to pitch projections and comprehensive media planning.

I enjoy the process of testing, learning, and refining campaigns to gradually drive better and more consistent results.

Executive - Paid Media - Amura Marketing Technologies - Pune, India

(2025-06)

• Managed and optimized campaigns for 10+ clients across B2B, D2C, B2C, and Real Estate industries, handling a monthly ad spend of over ₹1 Cr across Google Ads, Meta Ads, and LinkedIn Ads.
• Generated 35000+ Leads monthly for a Healthcare brand, drove 9000+ registrations for a metaphysical products and services brand and scaled paid orders for an Australian heater & cooler brand while reducing ACoS by 56% approx.
• Built full funnel strategies across TOFU, MOFU, and BOFU stages based on different business objectives, including lead generation, sales, brand awareness and recall, social media engagement, and driving quality website traffic for retargeting and consideration campaigns.
• Worked closely with a diverse portfolio of clients, including international brands from Dubai and Australia in the real estate and D2C space, along with established Indian companies across healthcare, manufacturing, and life style brands. The role involved regular client communication, weekly performance reporting, campaign optimization, and translating campaign data into actionable insights aligned with business goals.
• In addition to campaign execution and client management, I played a key role in developing pitch plans for prospective clients. Contributed to 10+ pitch projects and onboarding of major clients across Manufacturing, Healthcare, Real Estate, and IT sectors by conducting competitor research, market analysis, platform audits and building tailored media strategies for different business models.
• Also collaborated closely with cross functional teams including creative, design, and content, contributing strategic inputs during the ideation process for ad creatives and copy to ensure messaging and visuals aligned with campaign objectives and performance goals.

Bachelor of Business Administration - Marketing Management - Dr. DY Patil University (2022-08 - 2025-05)

HSC - Science - Fergusson College (2020-06 - 2020-05)