Vaishnavi Tawade

Dynamic and results-driven Social Media & Influencer Marketing Executive with 4+ years of experience in managing impactful digital campaigns for wellness, beauty, and lifestyle brands. Adept at influencer discovery, outreach, negotiation, and campaign execution (barter, paid, and UGC). Strong communication, research, and project management skills. Experienced in prompt engineering and using AI tools to drive efficient campaign ideation, trend analysis, and content strategy.

Social Media & Influencer Marketing Executive at INJA Wellness (2024-01 – 2026-04)

Influencer Marketing & Brand Engagement

• Executed end-to-end influencer campaigns (barter, affiliate & paid) scouting, outreach, negotiation, budgeting & deal closure.
• Coordinated with influencers, managers & agencies; handled briefing, scripting support, edits, approvals, ad rights & contracts.
• Planned & guided content to align with brand voice while ensuring timely delivery & quality execution.
• Boosted organic brand presence by engaging with audiences from the brand's page to drive visibility & reach.
• Developed & maintained content calendars, scripts & campaign plans to ensure consistent brand communication.
• Ideated topics & wrote engaging captions tailored for different platforms.
• Coordinated & executed shoots for reels & creatives, ensuring timely publishing.
• Managed end-to-end content planning, scheduling & execution to grow reach & engagement.

Social Media Executive at BrandSwitch (2023-09 – 2023-11)

• Managed client social media accounts and content calendars.
• Planned and promoted posts via Meta Business Suite.
• Developed and executed engaging campaigns and coordinated print ad creatives

Marketing Executive at Sukho Thai (2019-10 – 2020-05)

• Managed offline and online promotional campaigns.
• Coordinated celebrity shoots and corporate events.

YouTube Marketing - Internship at Market Drive (2018-05 – 2018-10)

• Shot and edited video content for a YouTube channel.
• Managed influencer shoots and channel planning.

BDM - Servicing at IIFL Securities Ltd (2021-06 – 2023-06)

Relationship Manager at Angel One (2020-09 – 2021-06)

Bachelor's in Mass Media | Advertising – KIRTI M. DOONGURSEE COLLEGE (2016 – 2019)