Vice President - Creative - Macquarie Group
(2023-12)
- Leading the regional creative team of design and desktop publishing experts, overseeing all brand and client experiences, maintaining the Macquarie brand, design integrity and consistency across all brand experiences. Managing multiple projects/work streams simultaneously, maintaining and driving quality standards, ensuring an exceptional client experience
- Collaborating with key stakeholders, driving best-practice across all collateral, with client centric approach providing business outcomes
- Proactively identify and enable growth opportunities and operational efficiencies, helping team members understand the broader picture of technical, ethical, and financial needs – having a customer focus and commercial mindset
- Define standards and processes and ensure they are shared and demonstrated across the creative community
- Enable and foster the culture of knowledge sharing among team members.
Creative Director | Assistant Director - EY
(2017-07 - 2023-12)
- Developed and reviewed creative briefs that provide strategic insight(s) and creative inspiration.
- Conceptualized, designed, and created in-house agency digital portfolio.
- Demonstrated understanding of challenges and offered strategic and creative solutions to client requirements.
- Collaborated with Group Creative Director, co-working on performance, workflow, and quality issues along with developing long-term plans for the team. Developed and evaluated creative concepts (copy and art) and provided directions prior to delivery.
- Worked in partnership with copywriters to develop creative content.
- Lead multiple creative endeavors for diverse business projects.
- Nurtured client relationships and explored new ways of delivering value
- Developed and deployed SOP (process document) for the Creative CoE
- Trained multiple teams across EY on Brand values, guidelines, Creative design thinking and effective use of MS PowerPoint.
Associate Design Manager - EY
(2015-07 - 2017-06)
- Developed creative concepts for in-house magazines, hi-visibility go-to-market leadership material for the Global Brand Marketing & Communications group
- Built and developed a new team in Poland, also trained them in brand aspects and EY styled aesthetics.
- Led the creative teams across locations on creative projects from ideation to delivery with a focus on high-quality execution
- Develop strong bonding with clients and stakeholders enabling a 360-degree feedback process at work
- Enabled seamless service delivery and provided consistent, high-quality creative deliverables
Assistant Design Manager - EY
(2011-07 - 2015-06)
- Successfully conducted Annual Brand Audit, reporting results to Global Brand Lead
- Supported onshore creative directors on EY's new visual identity activation campaign, including creating mock-ups and tactical implementation
- Designed and developed business collaterals such as brochures, newsletters, reports, posters, emailers, greetings etc. in Adobe InDesign, Photoshop, Illustrator (Adobe Suite)
- Co-developed quality processes and metrics for design platforms ensuring high-quality deliverables
- Analyzed complex data and converted them into creative infographics
- Awards received: Recipient of SarvaSreshtha Award for Quality (May 2011), Rockers Award – Q3 2012 | Rockers Award – Q4 2013 | Rockers Award – Q2 2014 (Team award), Spot the Game Changer – Guide the Guru Contest 2015
Senior Designer - EY
(2008-07 - 2011-06)
- Ideated, designed, and implemented creative solutions for go-to market material, by partnering with stakeholders for various channels of internal and external communications
- Pitched and demonstrated ideas with senior/middle management and creative leadership
- Designed and created innovative PowerPoint layouts for business and leadership presentations (includes infographics, animation, and other high-level design elements)
- Established myself as a design influencer to other designers in the team
- Acted as a champion of brand standards and guidelines
- Awards received: Star Award – Q4 2008 | SuperStar Award – Q2 2009 | ExtraMiler – Q1 2010
Senior Presentation Analyst - Copal Partners
(2008-01 - 2008-06)
Presentation specialist - E-Dynamic Softech Solutions
(2006-02 - 2007-12)
