Head – Corporate Communications & PR at GITAM University, Bengaluru Campus (2025-10 – Present)
- Drive brand repositioning of GITAM Bengaluru as a premier research and technology institution in one of India's most competitive higher-education markets.
- Lead end-to-end media strategy and communications for high-profile campus events, convocations, tech-fests, and visits by government dignitaries and Fortune 500 CEOs.
- Partner with the Vice-Chancellor and senior leadership to ghostwrite op-eds, prepare executive briefing materials, and establish faculty as credible public voices.
- Manage the university's local reputation via a rapid-response communications framework that keeps brand narratives accurate and positive during sensitive situations.
- Collaborate with all department heads to surface and amplify thought leadership opportunities across print, digital, and broadcast media.
- Achievement: Repositioned the Bengaluru campus leadership as the definitive regional voice for tech-education by securing a recurring monthly op-ed column — directly resulting in faculty invitations to state-level summits and measurably strengthening the university's 'Industry-Ready' brand perception.
Manager – Social Media & Internal Communications at GITAM University – Bengaluru, Hyderabad & Visakhapatnam (2025-10 – Present)
- Owned end-to-end social media strategy and execution for GITAM University across all three campuses, ensuring a unified brand voice while tailoring content to each campus's distinct audience.
- Developed and managed a multi-campus content calendar spanning Instagram, LinkedIn, Facebook, and X, driving engagement across student, faculty, alumni, and industry communities.
- Led internal communications for all three campuses, designing structured frameworks to keep all stakeholders consistently informed on updates, policy changes, and key milestones.
- Monitored social media performance metrics, using data insights to continuously optimise content strategy and strengthen GITAM's digital brand presence.
- Achievement: Unified social media and internal communications across three geographically distinct campuses for the first time — creating a cohesive institutional voice while preserving each campus's local relevance.
Senior Manager – Client Servicing & PR at Brandcomm PR (2024-08 – 2025-09)
- Managed a team of 6 PR professionals across Real Estate, Education, and Consumer Technology — driving a 15% increase in media coverage for key accounts.
- Designed and executed multi-channel media campaigns boosting client brand visibility by an average of 20% across national and regional publications.
- Planned and executed 15+ client events annually, managing the full lifecycle from strategy and logistics to post-event analysis.
- Led crisis communication strategy, reducing reputational risk exposure by 50% through proactive issue management and rapid-response protocols.
- Achievement: Delivered a high-profile PR campaign for a real estate client that secured top-tier national placements, directly contributing to a 25% increase in inbound customer inquiries.
Senior Manager – Corporate Communications & PR at Zetwerk Manufacturing Businesses Pvt Ltd (2022-10 – 2023-10)
- Secured media features in 50+ key industry publications, driving a 35% increase in brand recognition within manufacturing and B2B tech sectors.
- Designed corporate communication strategies aligned with investor relations objectives, improving stakeholder engagement by 25%.
- Produced 30+ press releases, thought leadership articles, and media statements positioning Zetwerk as an industry innovator.
- Part of the core planning team for the Zetwerk Manufacturing Summit, coordinating media presence, speaker positioning, and on-ground brand visibility for the flagship industry event.
- Strengthened brand reputation through strategic media interactions, increasing positive brand sentiment by 20%.
- Drafted the foundational framework for Zetwerk's IPO launch communications.
- Achievement: Led a crisis communication response that successfully contained a high-risk reputational situation, preserving client trust and preventing material brand damage.
Senior Manager – Corporate Communications & PR at LetsVenture (2020-12 – 2022-09)
- Spearheaded PR initiatives increasing brand visibility by 20% through corporate announcements, media outreach, and proprietary industry reports.
- Managed press engagements for 20+ portfolio companies in top-tier publications, strengthening investor confidence.
- Secured 100+ media placements cementing LetsVenture's positioning within India's investment ecosystem.
- Part of the event planning team for LetsIgnite, LetsVenture's flagship investor and founder summit, coordinating logistics, media presence, and stakeholder engagement.
- Achievement: Conceptualised a first-of-its-kind Women's Day 2022 VC campaign — generating 75 organic registrations in one day and a 50% spike in investor inquiries.
Assistant Manager – Corporate Communications & PR at Razorpay (2019-09 – 2020-10)
- Drove a 30% increase in media coverage quarter-on-quarter through strategic PR storytelling and product visibility campaigns.
- Secured 80+ media clippings across major financial and technology publications, growing fintech industry presence.
- Elevated Razorpay's Share of Voice in fintech by 15% each quarter, reinforcing market-leadership positioning.
- Achievement: Drove PR strategy for a major product launch generating a 30% increase in user sign-ups within three months.
Account Manager – Client Servicing at Value360 Communications (2016-04 – 2019-09)
- Directed PR strategies for Paytm Money and ClearTax, delivering 5–10% quarterly growth in media exposure.
- Developed bespoke PR campaigns achieving a 40% improvement in brand recall for key fintech clients.
- Achievement: Positioned ClearTax as India's definitive GST thought leader — a 35% organic SoV increase, second only to KPMG among major tax advisory firms.
Account Manager – Client Servicing at Gutenberg Communications (2015-03 – 2016-03)
- Designed and executed PR campaigns driving a 25% surge in media coverage and securing 50+ high-impact placements.
- Achievement: Launched a content-driven media campaign that increased brand engagement by 50% across digital platforms.
Account Executive – Client Servicing & Media Relations at Alphabet Consulting (2014-05 – 2015-03)
- Supported client engagement for CMS Info Systems and contributed to the successful Vivo smartphone launch campaign.
- Achievement: Consistently delivered high-quality media coverage leading to extended retainer contracts and improved client satisfaction scores.
Account Executive – PR & Corporate Communications at Weber Shandwick (2012-06 – 2014-05)
- Executed PR campaigns securing 100+ media placements and contributing to a 25% increase in client media coverage.
- Achievement: Developed a media outreach strategy earning a Fortune 500 client an industry excellence award — helping the agency win incentive recognition three consecutive times.
