Associate Research Director at DRSHTI STRATEGIC RESEARCH SERVICES PVT. LTD (2023-04 – Present)
- Lead end-to-end research projects spanning concept development, product evaluation, brand positioning, communication narratives, consumer triggers and barriers, category exploration and market opportunity mapping.
- Translate consumer behaviour, category dynamics, competitive intelligence and market trends into actionable product, pricing, positioning, and go-to-market recommendations for client teams.
- Partner with clients across marketing, innovation, product and business functions to ensure consumer insights guide commercial strategy, brand direction and portfolio decisions.
- Manage and mentor a team of 5-6 researchers, strengthening research design, methodological quality, analytical rigour and storytelling standards.
- Design and facilitate insight-to-action workshops that help cross-functional teams convert research findings into decisions, priorities and growth plans.
- Partner with existing and prospective clients to shape research approaches, develop proposals and strengthen long-term account relationships.
Manager – Customer Insights and Strategy at VEDANTU INNOVATIONS PVT. LTD (2022-02 – 2023-02)
- Built frameworks for continuous customer feedback loops and product optimisation, combining research and internal performance inputs to support user experience, engagement and content effectiveness
- Applied behavioural insights and customer journey mapping to identify friction points, motivators, triggers and barriers influencing adoption, engagement and retention.
- Partnered with product, marketing and business teams to integrate customer feedback and behavioural insights into feature development, product lifecycle improvements, communication strategy and user-experience decisions
- Managed research vendors and ensured methodological rigour, governance, quality standards and timely delivery of customer insight programs.
Manager / Assistant Manager – Brand Planning and Strategy at SWIGGY (2019-09 – 2022-02)
- Owned brand planning and product lifecycle strategy for private-label brands, covering innovation, positioning, pricing, portfolio planning and go-to-market execution.
- Combined customer insights, internal business performance, market intelligence, category analysis and competitive trends to guide product launches, portfolio refinement and growth initiatives
- Partnered with marketing, supply chain, operations and business teams to launch consumer-centric products and strengthen category performance.
- Applied customer and market insights to support repeat usage, retention, portfolio expansion and differentiation.
- Embedded the consumer point of view into brand planning, product development and business decisions through cross-functional collaboration.
Assistant Manager - Global Consumer Insights at GENERAL MILLS INC (2015-08 – 2019-09)
- Partnered with global cross-functional teams to support innovation pipelines, packaging decisions, product positioning, communication development and portfolio strategy.
- Leveraged Nielsen RMS, market intelligence, trend tracking, social listening, Mintel, Euromonitor, and consumer research inputs to identify growth opportunities, consumer shifts, and category dynamics.
- Used syndicated market data and external category sources to monitor business performance, market share, competitive trends, channel dynamics and consumer adoption patterns
- Translated research and market data into clear business implications and recommendations for global insight, marketing and innovation stakeholders.
- Manage and mentor a team of 5-6 researchers, strengthening research design, methodological quality, analytical rigour and storytelling standards.
- Design and facilitate insight-to-action workshops that help cross-functional teams convert research findings into decisions, priorities and growth plans.
- Partner with existing and prospective clients to shape research approaches, develop proposals and strengthen long-term account relationships.
Consumer Science Executive at JOHNSON AND JOHNSON | APAC, LATAM (2013-07 – 2015-08)
- Supported consumer-led product development and R&D innovation pipelines across healthcare, OTC-adjacent, and personal care categories
- Partnered with R&D, commercial, regional, and cross-functional stakeholders to embed consumer science frameworks into long-term innovation planning and product development decisions
- Co-led R&D pipeline workshops across APAC and LATAM, using consumer insights to support 5-year innovation strategies and strengthen consumer centricity
- Ensured compliance with global research SOPs, data governance, research quality standards, and cross-market reporting expectations.
Market Research Consultant at LUMIERE BUSINESS SOLUTIONS PVT LTD (2013-01 – 2013-07)
- Supported custom market research projects for early-stage brands and multinational clients across research execution, data analysis, synthesis, and report development
- Contributed to consumer insight generation, market understanding, storytelling, and actionable recommendations for brand and business teams.
Relationship Manager – Privilege Banking at ICICI BANK LTD (2011-03 – 2012-12)
- Managed a portfolio of high-value customers, assessed their financial needs and recommended suitable banking, investment, insurance and lending solutions.
