Vangapandu Sarathkumar

A result-oriented professional with 22+ Years of Experience in Sales and Marketing. Extensive experience in defining/developing and implementing sales/marketing strategies programs and plans. Handling business per Month 8 Crores.

Handling

Distributors 150 Distributors and sub-Distributors 40. Handling 4 ASM's and 24 Executives in a territory. Handling business through Distributors and also sub distributors. To converted Distributors' and also KEY outlets with Sub distributors. Planning target for the team. Business development and increase the market share. Identify the Gap areas in a market where we have zero distribution. To participate in the development of pjp for the market area. Do the market competition analysis.

Handling Business Per

Month 20 CR In Year 240 Cr.

General Manager Sales - AR Raju Beverages Pvt Ltd

(2021-01)

• Won Best Performer Award in 20 Distributors and 10 sub-Distributors appointed in single month
• Converted 30 KEY outlets in a single month

Deputy Manager - Heritage Foods Pvt Ltd

(2018-05 - 2020-12)

Handling Distributors - 40 Distributors and sub-Distributors - 20 & C&F Agencies. Handling business per Month 3 Crores. Handling 4 ASM's and 16 Executives & 1 BDM in a territory.

• Won Best Performer Award in 5 Distributors and 1 C&F Agencies appointed in single Month
• Converted 10 KEY outlets and 22 Agents in a single month

ASM (Area Sales Manager) - Bangalore Soft Drinks Company

(2016-03 - 2018-04)

To drive the secondary sales new products in per day 600 c/s. Recognized as a coach for new joins in the organization. Handling Business Rs 30 Corers turnover per annum. Handling 8 Numbers super stockiest, and 32 numbers distributors in territory.

• Achieved 10% market share for within 3 months of product launch
• Won Best Performer Award in 5 super stockiest's and 10 distributors appointed in single month

Asst Manager - Jaipuria Group-Pepsi (Peral Bottling Pvt Ltd)

(2010-02 - 2016-02)

Roles & Responsibilities: Handling Rs 8 corers turnover per annum. Achieving Primary and Secondary targets through Distribution. Developing distribution network (includes creating new distribution in WAP-Markets and Managing). Keeping track of competitor's activities through market research & analysis.

• Won Best Performer Award in Merchandising & V.C. Purity Score
• Cracked 31 Competitor accounts in single month, with 80% share in 2012
• Cracked Competitor's key high volume accounts like, Bars, Institutions
• Appointed 4 Spokes for increasing Distribution Reach in loop areas in 2012
• Handling major volume accounts (125) in Visakhapatnam city (key outlets) appointed new three distributors for vacant area

Jun 2008 To Jan 2010 - Priya Foods Division Visakhapatnam

(2008-06 - 2010-01)

Handling all Retail and Wholesale outlets for Assigned territory. To provide the leader ship and motivation to entire team (stockiest and Merchandisers etc.). For optimum utilization of manpower and resources. As to achieve the objectives of the assigned territory. To handle the 5 Numbers distributors in a territory.

Sales Officer - Coramandal Fertilizers Pvt Ltd Pesticides and Fertilizers

(2004-05 - 2008-05)

Taking care of the sales & marketing operations with focus on achieving sales growth. Identifying new streams for revenue growth & developing distributor's & Dealers. Promoting new products, ensuring their availability, distribution & market development. Using sales forecasting to ensure the sale & profitability of products; analyzing business developments & monitoring market trends Business.

MBA - Sales & Marketing - Andhra University (2002-03)

BSC - Chemistry - Andhra University (1999-03)