Varatharaj Raj
Senior Merchandiser – Apparel Merchandising
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About
Senior Merchandising Professional with 16+ years of experience in Product Development (PD) and Production within the garment export industry. Skilled in end-to-end order execution including buyer development, sampling, costing, sourcing, production coordination, and shipment execution. Proven ability to independently manage new buyer requirements and ensure smooth execution from product development to final shipment with a focus on quality, cost efficiency, and on-time delivery.
Experience
Senior PD Merchandiser - CR - Tirupur
(2020-03)
- Leading Product Development (PD) activities
- Handling GUESS, SYMBOL PREMIUM (Men, Women, Kids)
- Managing onboarding and initial development of new buyers
- Coordinating sampling, costing & approvals
- Handing over to production team after order confirmation
Senior Merchandiser - Varshini Export
(2017-02 - 2020-02)
- Handled Product Development (PD) and Production activities
- Handled end-to-end execution from development to shipment
- Coordinated sampling, costing, approvals, and production follow-up
- Handled international brands including ALDI, PEACOCKS, MORRISONS, NEXT, ERNSTING'S FAMILY
Senior Merchandiser - Marvel Clothing
(2013-01 - 2017-01)
- Managed production and merchandising coordination for export orders
- Handled end-to-end execution from development to shipment
- Coordinated sampling, approvals, and production follow-up
- Worked with international brands including MORRISONS, TU and MATALAN
Assistant Merchandiser - Divyar Garments
(2010-08 - 2013-01)
- Supported Product Development (PD) and production follow-up
- Coordinated sampling activities and buyer requirements
- Assisted in order execution and production coordination
- Worked with international brand KIABI
Education
BBM - Computer Applications - Park's College (2007 - 2010)
