Varsha Chauhan

Results-driven Social Media Executive with 2.5+ years of experience across fashion, FMCG, and e-commerce verticals. Specialized in AI image generation, AI video production, Canva-based graphic design, influencer marketing, and full-funnel content strategy. Proven track record of creating high-impact visual content — including posts with 28K+ views — for brands on Instagram, Amazon, and Flipkart. Currently driving digital growth at BeeOnline India.

Social Media Executive - BeeOnline India

(2025-10)

• Develop and execute targeted social media campaigns across Instagram, LinkedIn and YouTube, growing follower engagement by 20% within the first 6 months.
• Produce AI-generated images and AI-assisted video content for product launches, brand storytelling and trend-led reels.
• Analyse metrics and generate monthly performance reports, resulting in 15% organic reach growth.
• Collaborate cross-functionally to create compelling content that boosted lead generation by 10%.

Social Media Executive - Involve Your Senses

(2024-07 - 2025-09)

• Planned and managed monthly content calendars tailored to brand campaigns and platform trends (Instagram, Amazon, Flipkart).
• Directed Instagram post and reel design using Canva and AI tools, maintaining brand consistency across 30+ SKUs.
• Created high-converting Amazon/Flipkart creatives: A+ content, banners, thumbnails, and lifestyle images.
• Designed packaging visuals and provided copy direction to enhance product shelf appeal and unboxing experience.
• Managed end-to-end influencer marketing — outreach, briefing, tracking and reporting.
• Wrote SEO-optimised captions and product listing content to boost discoverability and engagement.
• Produced AI image and video creatives (product visualisations, themed campaigns, festive content).

Social Media Manager - Freelance Consultant

(2023-06 - 2024-07)

• Managed social media presence for multiple D2C and fashion clients, growing organic reach and community engagement.
• Delivered Canva-designed creatives, content calendars, and influencer collaboration strategies.

Bachelor of Mass Media (BMM) - Advertising - Ramniranjan Jhunjhunwala College, Mumbai (2023)

HSC (12th) - Maharashtra State Board (2020)

SSC (10th) - Maharashtra State Board (2018)