Varsha G Naik

Product Manager with 6+ years of experience leading product strategy, roadmap execution, and cross-functional product delivery while managing products generating $6M+ in annual revenue. Skilled in customer discovery, stakeholder management, experimentation, and translating user needs into actionable product requirements. Experienced in leveraging data, AI, and automation to accelerate product discovery and decision-making.

Product Manager - Growth & Innovation at Simplilearn (2025-04 – Present)

• Built a new product category by identifying unmet demand using a self-built Python LinkedIn scraper (NLP + visualization), driving Ivy League partnerships and new revenue streams.
• Monitored key product metrics including conversion, engagement, retention, adoption, and customer satisfaction to drive roadmap decisions.
• Owned a $6M portfolio with end-to-end responsibility for growth, pricing, product adoption, conversion optimization, GTM experiments & profitability.
• Acted as SPOC across Product, Marketing, Sales, Ops, Analytics, Finance, and Partnerships; aligned strategies with the C-suite.
• Led end-to-end product development from opportunity identification to launch, defining product requirements, prioritizing features, and partnering with cross-functional teams to deliver scalable solutions. Authored PRDs, feature specifications, and business requirements to drive roadmap execution.
• Conducted customer interviews, market research, and stakeholder discovery sessions to identify unmet needs and inform product roadmap decisions.
• Launched and revamped products through cross-functional collaboration and user testing.
• Improved customer satisfaction (NPS 3.9 → 4.5) for certain product categories through product and delivery enhancements.
• Owned CMS, ensuring seamless updates, testing, and system stability
• Leveraged AI and automation tools for market intelligence, opportunity identification, and product discovery, enabling data-backed category expansion decisions.

Product Marketing Manager at Simplilearn (2024-04 – 2025-03)

• Built a new product category by identifying unmet demand using a self-built Python LinkedIn scraper (NLP + visualization), driving Ivy League partnerships and new revenue streams.
• Monitored key product metrics including conversion, engagement, retention, adoption, and customer satisfaction to drive roadmap decisions.
• Owned a $6M portfolio with end-to-end responsibility for growth, pricing, product adoption, conversion optimization, GTM experiments & profitability.
• Acted as SPOC across Product, Marketing, Sales, Ops, Analytics, Finance, and Partnerships; aligned strategies with the C-suite.
• Led end-to-end product development from opportunity identification to launch, defining product requirements, prioritizing features, and partnering with cross-functional teams to deliver scalable solutions. Authored PRDs, feature specifications, and business requirements to drive roadmap execution.
• Conducted customer interviews, market research, and stakeholder discovery sessions to identify unmet needs and inform product roadmap decisions.
• Launched and revamped products through cross-functional collaboration and user testing.
• Improved customer satisfaction (NPS 3.9 → 4.5) for certain product categories through product and delivery enhancements.
• Owned CMS, ensuring seamless updates, testing, and system stability
• Leveraged AI and automation tools for market intelligence, opportunity identification, and product discovery, enabling data-backed category expansion decisions.

Product Marketing Associate at Edureka! (2022-06 – 2024-04)

• Led product marketing for an early-stage BU; primary liaison across Product, Marketing, Sales, Ops, and HR. Scaled revenue from ₹30L to ₹1Cr/month (3.3x) in 6 months via GTM and funnel optimization.
• Managed 300+ live product demos driving revenue; trained and led a team of 10 to deliver high-engagement sessions.
• Owned end-to-end launches (landing pages, ads, email, events) in collaboration with tech teams; leveraged market insights to refine positioning and UX.
• Improved lead-to-sale conversion through sales audits, objection handling, and pitch optimization.
• Led ad strategy and executed email automation (HubSpot, Zoho, Zapier) to optimize targeting, follow-ups, and revenue outcomes.
• Built SEO-driven content strategy across blogs, email, WhatsApp, and social; developed scripts, brochures, and landing page copy.

Marketing Strategist at Fablesquare Pvt. Ltd. (2021-05 – 2022-05)

• Built SEO-driven content and campaigns for enterprise tech and SaaS clients, driving organic growth.
• Managed client projects end-to-end, ensuring timely execution and delivery.
• Designed multi-industry digital campaigns (tech, healthcare, SaaS) to optimize reach and conversions.

Project Engineer at Wipro Ltd. (2019-09 – 2021-04)

• Collaborated with business and technical stakeholders to gather requirements, prioritize delivery objectives, and support agile product development initiatives.
• Built scalable, secure backend solutions for banking clients using Java/J2EE
• Developed UI with HTML5, JavaScript, CSS
• Created Database Schemas, ER diagrams, & integrated SQL databases to the frontend & backend for seamless connectivity
• Led a cross-functional team of 8 as an acting Scrum Master, driving agile execution, efficient collaboration, and on-time delivery(training period project)
• Optimized workflows, analysis, and daily targets to enhance productivity and results

Business Analytics Science Program – Purdue University (2025)

Product Management Program – Upraised (2024)

Advanced Digital Marketing Certification – MICA University, Ahmedabad (2022 – 2023)

B.E (Electronics & Communication) in Electronics & Communication – Visvesvaraya Technological University, Belagavi (2015 – 2019)

XII (CBSE) – Atomic Energy Central School, Kaiga (2015)

X (CBSE) – Atomic Energy Central School, Kaiga (2013)