Varsha Papnoie

Market Research Analyst with hands-on experience in B2B market intelligence, competitive benchmarking, and industry analysis. Proficient in executing end-to-end research frameworks using SPSS, Advanced Excel, Power BI, and Google Analytics to translate complex data into actionable business insights and corporate reports.

Research Associate Analyst - Market Xcel Data Matrix Pvt. Ltd. - New Delhi

(2025-07)

• Produced 50+ industry reports, state reports, case studies, blogs, and newsletter content for the government-backed IBEF platform, translating complex sectoral data into actionable insights
• Executed end-to-end primary research projects, identifying and reaching out to potential respondents, designing surveys, conducting interviews, and synthesizing findings into structured deliverables
• Coordinated with client service and operations teams to track research project progress, resolve bottlenecks, and ensure on-time delivery of final deliverables

Market Research Intern - Enpass Technologies Pvt. Ltd. - Gurgaon

(2024-11 - 2025-02)

• Conducted rigorous competitive benchmarking, macroeconomic trend forecasting, and industry analysis to identify and validate emergent B2B/B2C product growth opportunities within the cybersecurity domain
• Utilized Google Analytics, MS Excel, and Power BI to extract, clean, and model market data, presenting visual performance dashboards to senior leadership

HR Intern - ID Tech Solutions

(2024-05 - 2024-07)

Gained exposure to recruitment, onboarding, and SAP-based accounting

Finance Intern - Fena Pvt. Ltd.

(2024-03 - 2024-04)

Gained exposure to recruitment, onboarding, and SAP-based accounting

MBA - Marketing & Operations Analytics - GGSIPU (2023-01 - 2025-12)

B.Sc. (Hons.) - Zoology - University of Delhi (2019-01 - 2022-12)

Class XII - Biological Science - CBSE (2019-01 - 2019-12)