Varshitha Kona

An enthusiastic, self-motivated IT professional with a total experience of 5 years.

Experience working with Salesforce Marketing Cloud.

Experience of working in the complete end-to-end email marketing process which involves end to end campaign life-cycle management, development, testing, subscriber segmentation, deployment, and campaign analysis.

SENIOR SOFTWARE ENGINEER - LTIMINDTREE

(2021-01)

• Created email templates in content builder and was responsible for email tracking.
• Worked with business owners to understand their requirements for Salesforce marketing cloud.
• Responsible for email development including campaign set up, Development, Data Management, Deployment.
• Creating WhatsApp message templates in content editor and setting up flows in Twilio.
• Perform A/B testing for email campaign and using analytics builder to create weekly reports, monthly reports.
• Designed & configured journeys using activities within Journey Builder and launched in the production after thorough testing.
• Used Ampscripting to use data from DataExtensions.
• Creating and managing Salesforce data extensions.
• Using Automation studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis.
• Creating salesforce send definitions and deploying campaigns.
• Deliver positive and pro-active client support during email submission and production processes.

PROGRAMMER ANALYST - COGNIZANT

(2019-02 - 2020-09)

• Developed and executed marketing campaigns using Marketing cloud's Email studio.
• Reviewing campaign requests and validate requirements prior to execution.
• Performing data imports and exports using CSV file.
• Monitored automations in Automation Studio.
• Created sender profiles.
• Managing client communication & handling client calls.

PRGRAMMER ANALYST - COGNIZANT

(2017-12 - 2019-01)

• Analyzing the Incidents and Enhancements kind of requests raised by Business.
• Migration of documents from lower environment to higher environments.
• Implementing the coding changes either in xDesign 4.2 or xDesign 4.6 depends on the products of the requirement.
• Part of job monitoring activity where we used to track all the jobs and find out if any job failure occurs.
• Offshore counterpart to onsite used to update the status reports and information about all the tickets.

B.Tech - SRM University, Kattankulathur, Tamil Nadu (2013-04 - 2017-05)