Varun Goel

Senior Product Designer and UI/UX Designer with 5+ years designing SaaS, fintech, and e-commerce products end to end. Strong grasp of user research, information architecture, design systems, and interactive prototyping, with a focus on accessibility and performance. Turns complex workflows into intuitive, responsive experiences that move engagement and business metrics.

Product Designer - Independent Contractor

(2022-08)

• Led end-to-end product design for SaaS and digital platforms, from user research and user flows to high-fidelity UI.
• Partnered with founders to define MVP scope, product strategy, and user journeys, giving projects clear direction.
• Delivered research-backed UX flows, interactive prototypes, and scalable, accessible UI design systems.
• Collaborated across time zones with async workflows and structured documentation to sharpen delivery.

UX Designer - F1 Studioz

(2021-05 - 2022-08)

• Led UX strategy for B2B SaaS and fintech platforms, driving significant gains in user engagement.
• Transformed complex financial workflows into intuitive, usability-tested experiences that raised satisfaction.
• Designed a zero-to-one MVP that secured successful investor funding.
• Built scalable Figma design systems and component libraries that accelerated development cycles.
• Mentored junior designers, raising overall team design standards.

Product Designer - Fashion E-commerce Brand

(2020-08 - 2021-05)

• Developed responsive UI systems and reusable Figma components to elevate the experience.
• Defined the full shopping journey from discovery to checkout for a women-focused fashion platform.
• Facilitated a multi-country launch, driving early traction and brand awareness.
• Delivered wireframes, prototypes, and high-fidelity interfaces for web and mobile.

UX Designer - GoProtoz

(2019-12 - 2020-10)

• Delivered wireframes, prototypes, and high-fidelity interfaces for web and mobile.
• Designed user-centric solutions that improved usability for global clients across industries.
• Collaborated with researchers and engineers to align user needs with technical feasibility.
• Refined long-term client engagements through iterative design improvements.