Vashvi Singh

Dynamic professional with 4 years of experience in travel and financial services. Skilled in managing the Travel Gift Cards vertical, handling business generation, tech coordination, product development, and escalations independently. Proven expertise in banking partnerships, driving revenue, and fostering strong alliances. Adept at delivering results in fast-paced environments with a focus on growth and customer satisfaction.

Manager - Gift Cards & Partnerships - EaseMyTrip

(2023-12)

• Led B2B and B2C Gift Card sales strategies, achieving 4x revenue targets through pricing, promotions, and customer segmentation.
• Identified and managed strategic partnerships with corporates, resellers, and marketplaces to increase Gift Card reach and adoption.
• Developed new features and denominations based on market insights, enhancing the purchase, redemption, and customer experience journey.
• Conceptualized high-impact marketing campaigns; leveraged data analytics to refine sales, marketing, and customer engagement strategies.
• Ensured regulatory compliance and transaction security while collaborating with marketing, tech, finance, and customer service teams to drive business objectives.

Manager - Print Media - EaseMyTrip

(2024-12)

• Managed print media campaigns for the Gift Card vertical, coordinating with media agencies and leading publications such as Times of India, Hindustan Times, and Bharat Express to drive brand visibility.
• Oversaw end-to-end execution of print advertising, including planning, creative coordination, and placements with key print partners and media agencies.

Executive - Banking Alliances - EaseMyTrip

(2021-01 - 2022-06)

• Part of the Bank Alliance team focused on increasing the transaction on our portal by offering lucrative offers to customers with banks like SBI, ICICI, BOB, HDFC, AXIS, DBS, Rupay, MasterCard to name a few
• Responsible for helping the design team for creative and posts for different brands on EaseMyTrip's digitalchannels
• Evaluating the business generated through different partner brands and responsible for P&L out of it

Masters - Tourism & Travel Management - JAMIA MILLIA ISLAMIA (2019 - 2021)

Bachelors of Science (Hons.) - Mathematics - DYAL SINGH COLLEGE, UNIVERSITY OF DELHI (2015 - 2018)