Marketing & Operations Associate at HORETO (2024-06 – 2026-01)
Event Management Conglomerate. International Trade Fairs, Events, and Mega-Venue Operations.
- Events Operations & Coordination: Managed daily field operations, layout preparation, and marketing logistics across three of France's largest premium exhibition hubs (Paris Sud, Salon du Bourget & Paris Nord Villepinte). Partnered closely with clients and global design/creative teams on marketing material for GDPR Compliance.
- Alliance Partner Activations: Spearheaded site readiness, partner program onboarding, and end-to-end operational workflows for high-stakes international events including the Paris Olympics & Paralympics 2024, VivaTech 2024 & 2025, and the Paris Air Show 2025.
- Cross-Functional Liaison: Served as the primary on-field operations lead for 200+ International Clients. Collaborated directly with regional vendors, procurement teams, and corporate brand management to eliminate logistical blockers.
- Governance & Legal Compliance: Audited all physical signage and local promotional media against strict corporate design parameters and GDPR data compliance frameworks.
Digital Transformation & Marketing Campaign Officer (AXA Research Fund) at AXA Group (2024-08 – 2025-02)
Insurance Corporation. Global Insurance, Asset Management, and Philanthropic Granting.
- Global Campaign Management: Served as the operational lead for 3 flagship international communication and grant initiatives, directing end-to-end program lifecycles, cross-functional milestone planning, and marketing workflows for a portfolio exceeding €4M in Allocated Grants.
- CRM Operations & Data Governance: Managed comprehensive database audits, record de-duplication, and pipeline tracking structures across internal enterprise CRM environments (Salesforce Platform CRM/Dynamics 365) to maintain data hygiene for global audience segments.
- Grant Portfolio Management: Oversees the financial routing and milestone validation for research allocation channels via automated enterprise procurement systems, tracking international spend trajectories to keep program distributions aligned with fiscal boundaries.
- Timeline Optimization & Retro-Planning: Established and maintained 12-month campaign retro-planning roadmaps and automated workflows, ensuring multi-region deliverables met strict corporate time zone deadlines.
- Performance Tracking Dashboards: Designed, updated, and presented interactive dashboard tracking suites (Power BI/Excel) to monitor campaign ROI, funnel conversions, and participant engagement metrics for corporate leadership.
International Project Manager at L'Oréal Group (2023-07 – 2023-12)
FMCG Corporation. Consumer Goods, Product Innovation, and International Retail.
- Brand Assets & Compliance Governance: Coordinated directly with L'Oreal's global creative teams to evaluate and approve multi-channel marketing assets, localized design metrics, and technical layouts, ensuring absolute alignment with international brand presentation frameworks.
- Resource Allocation Engineering: Drafted the distribution layout for a €7.5M global product rollout across the ANZ & SEA zones, balancing capital assignment for 15 Haircare SKUs to simultaneously fund commercial manufacturing, point-of-sale materials, and joint retail merchant programs.
- HQ to Regional Stakeholder Liaison: Served as the central operational bridge between the global DMI headquarters in Paris and various APAC/ANZ regional branches, processing over 100 cross-border operational requests and territory inquiries daily.
- Market Intelligence Tracking: Compiled detailed monthly performance trackers using Google Looker and IRI/CIRCANA consumer panels to evaluate Year-over-Year (YoY) growth patterns, inventory pipeline metrics, and volume trends to guide localized commercial scaling.
- Cross-Border Best-Practice Integration: Researched high-performing marketing frameworks and execution playbooks across alternative global territories, adapting and packaging these operational strategies into structured briefs for regional teams to scale campaign efficiencies.
Consumer Marketing Associate at Pizza Hut France (2022-12 – 2023-06)
International Franchise. QSR (Quick Service Restaurant), Franchise Operations, and Local Marketing.
- Territory Launch Execution: Managed the operational and marketing launch of a new franchise outlet in an untapped northern zone, driving a +28% sales increase via localized public relations initiative rollouts.
- Long-Term Asset Road mapping: Formulated a multi-year commercial strategy for New Product Introductions (NPI), mapping out localized menu additions customized around regional demographic consumer trends.
- Cross-Market Product Pilots: Introduced targeted, culturally inspired product lines on a quarterly cycle, evaluating local customer taste preferences to boost restaurant footfall and brand engagement.
- Supply Chain & Inventory Tracking: Evaluated localized ingredient demands and supply chains for promotional items, eliminating waste while ensuring 100% item availability during high-traffic promotional hours.
Market Analyst at Kantar IMRB (2022-05 – 2022-08)
Data, Insights & Strategic Consulting. Market Research and B2B Strategic Advisory.
- B2B Pipeline & Field Research: Gathered raw market data and structured field intelligence for enterprise business and retail accounts across the local territory to track competitor landscapes.
- Data Synthesis & Cleaning: Processed large volumes of unstructured survey data to isolate and eliminate formatting errors, ensuring high data hygiene standards before client-facing transfers.
- Insight Visualization Models: Built automated Excel and Power BI models to translate raw data fields into actionable commercial insights, helping enterprise clients optimize market positioning.
- Stakeholder Reporting Delivery: Compiled analytical briefs on changing regional consumer behaviors, presenting structured data trends directly to leadership teams to guide strategic targeting layouts.
