Vedanti Kohli

Content specialist with six years of experience writing and leading content across hospitality-tech, startups, gaming, ecommerce, and lifestyle niches. Currently leads content strategy for two hotel-tech brands, shaping blogs, LinkedIn, and social media that build authority and drive direct engagement. Comfortable owning a content function end-to-end — from strategy and creative direction to hands-on writing and editing — with a consistent focus on sharp, audience-first storytelling.

Content Lead at Portico WebWorks (2025-12 – Present)

Hospitality-tech company running two brands: Zarnik (procurement platform for small and mid-size hotels) and Portico WebWorks (hotel websites built to drive direct bookings).

• Own content strategy and voice for both brands, translating each brand's positioning — simplifying procurement vs. driving direct bookings — into distinct content pillars for blog, LinkedIn, and social.
• Write and edit long-form blogs and LinkedIn content aimed at hotel owners and hospitality decision-makers, covering procurement, website performance, and direct-booking strategy.
• Lead the creative team across both brands, managing output quality, publishing cadence, and cross-brand consistency.
• Manage on-site content for the Portico WebWorks website alongside the wider content calendar.

Founder at Startup Veda (2025-05 – Present)

• Built and run a media platform from the ground up, setting content direction and brand identity.
• Lead a small creative team covering content, community, and graphic design.
• Curate stories and content aimed at strengthening engagement within the startup ecosystem.

Head of Content at Karostartup (2024-10 – 2025-08)

• Built the brand's content identity and led overall content strategy.
• Curated founder stories and narrative-driven content for the startup community.
• Ran client meetings and oversaw creative direction across content output.

Astrology Content Writer at Vama (2024-01 – 2024-09)

• Wrote daily horoscopes, astrology articles, and spiritual blogs, edited and proofread for tone and accuracy.

Content Editor at Jolochip Private Limited (2023-02 – 2023-12)

• Edited brand content and wrote product descriptions and brand package copy, maintaining a consistent brand voice across materials.

Content Writer & Project Manager at Shinepixel Digitech Private Limited (2021-07 – 2023-01)

• Built content plans and wrote SEO-optimised blogs while managing client communication and project execution.
• Supervised design and content teams to maintain quality standards across deliverables.

Content Writer at Game Instants (2020-08 – 2021-07)

• Wrote SEO-driven game guides and researched trends to boost player engagement within the gaming community.

Content Writer Intern at KeepTheTech (2020-03 – 2020-08)

• Researched tech topics and wrote SEO blogs, supporting broader digital marketing efforts.

Bachelor of Commerce – Manipal University, Jaipur

High School in Commerce Stream – Bethany Convent School, Prayagraj