Vedanti Lute

Marketing professional with hands-on experience across integrated campaign activation, multi-channel content development, dealer and stakeholder coordination, and performance-driven reporting in a global B2B industrial environment (Dynapac, FAYAT Group). Skilled at translating strategic initiatives into executed campaigns — coordinating cross-functional teams, briefing and producing content, tracking budgets/inventory, and turning performance data into actionable recommendations. Comfortable managing several concurrent workstreams in a structured, data-driven way, with working exposure to Asana.

Seeking to bring this activation and coordination experience to Seco's Marketing Activation team.

Graduate Apprentice Trainee – Marketing Management - Dynapac Road Construction Equipment (India) Pvt. Ltd. – FAYAT Group - India

(2026-03)

• Support execution of B2B marketing campaigns across products, dealers, customers and regional markets, including the Monsoon Marketing Campaign — communication, promotional merchandise planning, stock tracking and regional distribution coordination.
• Coordinate with marketing, sales, service, aftermarket, HR and dealer stakeholders across concurrent initiatives, maintaining dealer, campaign and inventory trackers and keeping deliverables on brand and on process.
• Develop marketing collateral including product portfolios, brochures, case studies, presentations, posters and campaign communication assets, using Generative AI tools to accelerate research and production.
• Build Excel-based MIS reports, trackers and dashboards; translate operational and market data — plus competitor and market intelligence — into management presentations with clear insights and recommendations.
• Contribute to 90-day Go-to-Market planning, customer engagement initiatives and execution tracking.

Assistant Manager – Sales & Marketing - Cipla Ltd.

(2025-02 - 2025-08)

• Managed territory-level marketing and customer engagement activities, coordinating with internal stakeholders on field marketing initiatives, market/competitor research and business planning.
• Built structured reports and presentations for management reviews; recognized with a Best Presenter Award for communication and presentation performance.

Micro Sales Intern - PepsiCo India

(2025-08 - 2025-09)

• Conducted retail market research and field audits, analyzing product availability, pricing, merchandising and promotional/competitor activity; prepared structured reports for business review.

Sales & Marketing Intern / Team Leader - Vagmine Healthcare

(2023-10 - 2023-11)

• Coordinated sales and marketing activities while leading a field team; recognized as Highest Sales Performer.
• Analyzed customer feedback and market requirements to identify business opportunities; prepared daily performance reports for management.

MBA - Business Analytics - JSPM University, Pune (2024 - 2026)

Bachelor of Pharmacy - Pharmacy - Savitribai Phule Pune University