Vedika S

Results-driven senior executive with 12+ years of experience in strategy, technology solutions, go-to-market (GTM) execution, and enterprise scaling. Proven track record of expanding market footprint, driving product vision, securing venture capital, and leading high-performing cross-functional teams across startup and enterprise environments. Adept at translating complex organizational goals into actionable growth roadmaps and robust business models.

Chief Strategy Officer at Aneka Labs Private Limited (2025-07 – Present)

• Direct total strategic planning and execution across sales, marketing, technology, product development, and business development units.
• Spearhead product and business strategy for Aneka DrishtiX (an AI-powered CCTV surveillance intelligence platform) and Tejo (a women safety platform).
• Define market positioning, customer segmentation, value propositions, and GTM frameworks to accelerate platform adoption and top-line growth.
• Evaluate market trends and customer needs to identify expansion opportunities into new vertical segments.
• Partner closely with C-suite leadership to convert high-level objectives into tactical priorities and operational execution roadmaps.

Director (Executive Leadership) at BKS (2019-11 – 2025-05)

• Architected and scaled an integrated Agri-tech platform transforming fresh produce supply chains with emphasis on grape/pomegranate sourcing, traceability, and advisory services.
• Led product vision and rollout for a multilingual mobile application reaching 30K+ Monthly Active Users (MAUs), featuring farm alerts, video consultations, weather forecasts, and marketplace capabilities.
• Built and optimized sourcing, procurement, and QA networks across 5+ districts, enabling seamless aggregation and movement of 15,000+ MT of produce with end-to-end traceability.
• Recruited and managed a cross-functional organization of 40+ professionals spanning technology, field operations, business, and strategy.
• Raised institutional venture capital funding from tier-1 investors to accelerate company scale and product expansion.
• Spearheaded in-house R&D for pre-harvest fruit sensing technology (yield estimation, damage detection, and sizing).
• Introduced new Agri-input product lines in collaboration with key ecosystem partners, driving sustainable revenue diversification.

Senior Consultant at Velocity Technology Solutions (2017-11 – 2019-09)

• Provided strategic consulting on technology implementation, system integration, and operational efficiency.

Senior DWH/BI Developer at Amdocs (2017-05 – 2017-11)

• Designed and optimized data warehousing and business intelligence architectures to support data-driven decision-making.

Senior Infrastructure Engineer at Mphasis (2014-08 – 2017-05)

• Managed enterprise IT infrastructure operations, ensuring high availability, performance, and cross-system stability.

Executive Management Programme in Entrepreneurship Development – Indian Institute of Technology (IIT), Delhi (2021-01 – 2022-01)

Master of Business Administration (M.B.A.) in Project Management – Welingkar Institute of Management (2015-01 – 2017-01)

Bachelor of Engineering in Computer Engineering – University of Pune (2011-01 – 2014-07)