Vennela Kusuma

Dynamic and results-oriented Inside Sales & Business Development Specialist with 4+ years of experience driving business growth through strategic lead generation, outbound/inbound sales, and CRM-driven pipeline management across the US, MEA, and APAC markets. Proficient in leveraging Salesforce, Microsoft Dynamics 365, LinkedIn Sales Navigator, ZoomInfo, and Apollo.ai to identify, qualify, and convert leads into opportunities. Strong expertise in BANT qualification, CRM management, cold calling, email campaigns, and demo presentations.

Recognized for delivering consistent pipeline results, improving lead conversion rates, and aligning sales efforts with strategic business goals. Adept at collaborating with cross-functional teams, preparing technical sales material, and delivering measurable revenue impact in both startup & enterprise environments.

Sr. Sales Consultant (IS-BD, US) at DID Solutions India Pvt. Ltd. (CompQsoft Digital India Pvt Ltd) (2024-04 – Present)

Sr. Sales Consultant role focusing on CRM and market intelligence expertise, lead management, targeted lead generation, qualified opportunity development, and sales enablement.

• Proficient in Salesforce and Microsoft Dynamics 365 CRM/ERP, with strong background in U.S. market research leveraging platforms like LinkedIn Sales Navigator, ZoomInfo, Seamless.ai, and Apollo.ai
• Strategically identifying target audiences, assessing customer pain points, qualifying leads, and maintaining accurate lead databases
• Collaborated with senior management to refine lead generation and market entry strategies
• Executed comprehensive outbound campaigns (cold calling, email outreach, and social media engagement) alongside inbound efforts (LinkedIn campaigns and CRM automation) to drive pipeline growth
• Utilized BANT framework and discovery calls to assess prospect fit and align solutions with client objectives, accelerating deal progression
• Designed impactful demo presentations, including technical specifications and pricing, and delivered tailored product demos to support consultative selling and client acquisition

Business Development Executive at Office24by7 Technologies Pvt. Ltd. (2023-07 – 2024-02)

Business Development Executive responsible for lead generation, end-to-end sales ownership, market analysis, and CRM management across MEA and domestic markets.

• Identified and engaged cold leads using Seamless.ai, LinkedIn Sales Navigator, and targeted outreach across MEA and domestic markets via email campaigns, cloud telephony, and promotional tools
• Managed the complete sales process, from initial prospecting & demo scheduling to delivering product presentations and closing deals
• Conducted in-depth research on potential clients and analyzed competitor offerings to tailor persuasive, data-driven sales pitches
• Maintained and updated records in a custom-built CRM system, ensuring data accuracy and pipeline visibility
• Worked closely with the Sales Manager to align on strategy and optimize performance

Inside Sales Associate (Microsoft Associate Sales Consultant) at Cambay Project Solutions (2022-12 – 2023-07)

Inside Sales Associate with expertise in Microsoft Services and Dynamics 365 CRM, conducting market research and driving lead generation across the US market.

• Expert in Microsoft Services and Dynamics 365 CRM, driving seamless sales processes
• Executed comprehensive primary and secondary market research across the US using advanced tools like LinkedIn Sales Navigator and ZoomInfo
• Strategically identified high-potential business opportunities, qualified leads, and managed a robust lead generation database to fuel sales growth
• Partnered closely with management to optimize lead generation strategies and deliver insightful market research

Technical Solutions Engineer (Presales Business Analyst) at Deepija Telecom Pvt. Ltd. (2021-02 – 2022-08)

Technical Solutions Engineer leading team efforts in APAC region, contributing to lead generation, CRM implementation, technical documentation, and sales funnel management.

• Successfully led and mentored an 8-member team in the APAC region
• Contributed to lead generation efforts across domestic and MEA markets using tools like Lusha, Skrapp, and LinkedIn Sales Navigator
• Engaged directly with business owners across diverse channels to implement V-Tiger CRM solutions that enhanced sales performance
• Developed comprehensive user manuals, crafted compelling technical presentations, and delivered effective proofs of concept to drive stakeholder buy-in
• Oversaw the entire sales funnel lifecycle, delivering detailed performance reports daily, weekly, and monthly to support strategic decision-making