Vidhi Mittal

Strategic Communications and Public Relations professional with 6+ years of experience driving corporate communications, media relations, thought leadership, and reputation management initiatives across diverse sectors including technology, AI, education, HR tech, sustainability, and digital advertising. Skilled in developing compelling narratives, securing high-impact earned media coverage, cross-functional stakeholder engagement and leading multi-market PR programs across India and Southeast Asia. Demonstrated success in delivering 30-40% improvements in media footprint and positive brand mentions that deliver measurable business outcomes.

Senior Communications Associate – APAC - Integral Ad Science - Gurugram, Haryana

(2024-11 - 2026-02)

• Championed brand visibility and narrative positioning across key APAC markets (Singapore, Indonesia, Thailand), achieved 30% increase in regional share of voice across priority markets.
• Orchestrated earned media and executive profiling programs by producing high-impact media assets, including press releases, executive bylines, Q&As, briefing documents, and commentary opportunities, amplified media engagement and brand credibility.
• Designed and executed integrated engagement strategies supporting product innovation, research launches, corporate milestones, and market expansion initiatives.
• Established and managed integrated relationships with industry associations, trade bodies, and event partners to amplify brand reach and industry influence.
• Collaborated with HR, marketing, and cross-functional teams to design and implement internal engagement programs, leadership communications, newsletters, and company-wide initiatives that strengthened organizational alignment and culture.
• Oversaw monthly and quarterly communications planning and performance reviews, designing executive dashboards and business review presentations that translated media, engagement, and campaign metrics into actionable insights and recommendations for leadership.

Senior Associate – Public Relations - Weber Shandwick - Gurugram, Haryana

(2022-10 - 2024-09)

• Directed outreach activities and program launches across 18+ regions, aligning communications strategy, media engagement, vendor management, and resource allocation to drive successful market activation and awareness.
• Secured 100+ earned media placements per quarter across Tier-1 business, financial, and mainstream media coverage through proactive media engagement.
• Collaborated with 6+ cross-functional partners across marketing, product, and leadership teams to implement communications initiatives.
• Elevated senior leadership profiles through high-impact speaker placements, keynote opportunities, and industry engagements.
• Drove high-impact crisis messaging, stakeholder communications, and media response frameworks to safeguard corporate reputation during sensitive situations.

Account Executive – Public Relations - PRHUB - New Delhi

(2020-10 - 2022-09)

• Authored a regional thought leadership whitepaper examining product trends and technology adoption, generating valuable insights and supporting brand recognition initiatives.
• Facilitated end-to-end execution of industry forums and panel discussions, securing influential speakers and fostering meaningful cross-functional collaboration.
• Enabled integrated PR campaign planning, content planning, and media outreach for multiple B2B and B2C clients simultaneously.

Master of Arts - Public Relations & Advertising - Makhanlal Chaturvedi University (2018 - 2020)

Bachelor of Journalism and Mass Communication - Journalism and Mass Communication - IP University (2015 - 2018)