Vigneshwar Balaji Prabhakaran

Product Marketing Manager with 3+ years of experience in go-to-market (GTM) strategy, product positioning and messaging, sales enablement, and marketing automation for B2B SaaS along with social media management. Skilled in ICP research, competitive analysis, and translating complex products into clear value propositions for technical and non-technical buyers, with hands-on CRM and automation experience (HubSpot, Zoho CRM, n8n).

Product Marketing Manager at LuminVibe Technologies (2023-05 – Present)

B2B SaaS startup building InvesTreasure, an SME treasury management and cash-visibility platform. Owned product marketing, GTM strategy, and launch execution from inception through pilot.

• Led go-to-market strategy and ICP research by conducting structured interviews with 30+ Chartered Accountants, defining buyer personas and positioning frameworks that informed limited seat pilot launch.
• Developed product positioning and messaging around data analytics and cash forecasting, clarifying value for technical and non-technical buyers and supporting 30+ pilot sign-ups resulting in a 90% conversion rate.
• Executed a structured 3-phase product launch across pilot releases and feature rollouts, aligning product, engineering, and marketing on shared timelines.
• Standardized product messaging by developing 15+ core sales enablement assets, including pitch decks, product narratives, and case studies, equipping the team with a repeatable high-converting sales narrative for SME and enterprise prospects.
• Designed and implemented a marketing automation and CRM workflow integrating HubSpot, Zoho CRM, and n8n across 5 tools, eliminating lead leakage and saving 10+ hours of manual lead management per week.
• Conducted competitive analysis benchmarking 15+ fintech competitors to design a tiered pricing model aligned to SME and enterprise segments.
• Steered the pilot product roadmap, resulting in the prioritization of three core platform features, by translating quality customer feedback into actionable development requirements for the engineering team.

Social Media Manager at M3Traffic (2021-08 – 2022-08)

• Expanded cross-channel brand presence, driving an estimated 200,000+ organic views, by producing 50+ targeted short and long-form marketing assets across YouTube, Instagram, and Facebook.
• Sustained a continuous 12-month content pipeline, successfully publishing 3-5 assets weekly by optimizing multi-channel scheduling workflows for YouTube, Instagram, and Facebook.

Bachelor of Computer Applications in Computer Applications – Hindustan Institute of Technology and Science (2018 – 2021)