Co-Founder & Sales Head (AI Hotel SaaS) at Roomix Operating System (2025-08 – Present)
- Own enterprise pipeline for AI hotel SaaS operating system, closing $200K+ ACV deals with GMs, COOs, and hotel owners
- Built 0→1 GTM: defined ICP, launched outbound motion, created enterprise demo playbook
- Built and shipped the initial product independently with no dedicated dev team, compressing the sell-build-iterate cycle and closing the first paying enterprise client end-to-end
- Bridge enterprise sales and product, translating C-suite needs into roadmap priorities and feeding discovery insights back into feature design
- Positioned AI suite as chain-level infrastructure, shifting deals from tool sale to strategic investment
- Landed flagship paying reference clients through founder-led relationship selling, establishing repeatable proof points for enterprise deals
- Built competitive intelligence framework across category players to sharpen positioning, pricing, and objection handling
- Drove founder-led LinkedIn content strategy anchored in operational data and industry benchmarks to build market thought leadership and inbound pipeline
Head of Partnership & Sales at AppX (2023-06 – 2025-08)
Operated within AppX's self-serve, no-code creator SaaS product (5,000+ creators independently building and monetizing apps) while personally owning the high-touch B2B partnership motion layered on top — direct exposure to both PLG strategies and sales-led growth within a single platform.
- Led B2B sales and GTM for AI-powered creator monetization tools, scaling 8 SaaS-led verticals from zero to ₹8 Cr+ monthly GMV, contributing 39% of platform revenue
- Owned full revenue lifecycle — demand mapping, segmentation, pricing, onboarding, expansion — increasing ARPU by 18% and cutting churn by 22%
- Closed and scaled high-ticket partnerships with top creator networks and agencies, driving 35% MRR uplift via bundled, performance-linked models
- Collaborated with GTM, product, and analytics teams to develop industry-specific sales playbooks and use-case-driven collateral, shortening enterprise sales cycles by 25%
- Built and led a 7-member B2B sales & category team with SPIFF-based performance management and structured pipeline forecasting
- Developed hybrid channel partner network (consultants + micro-influencers) to accelerate inbound leads and regional SaaS penetration
- Enabled revenue-intelligence dashboards and cohort-based analytics to power cross-sell, renewal, and upsell motions across the client ecosystem
Senior Manager, Partnerships & Strategy at Unacademy (2021-11 – 2023-06)
Worked alongside Graphy, Unacademy's self-serve, product-led creator SaaS platform (sub-60-second signup, $49–399/month self-serve pricing tiers, 200+ active creators), while scaling adjacent monetization categories building direct fluency in PLG strategies and self-serve funnel mechanics.
- Held full P&L ownership for key monetization creator & categories delivering $9M+ annualized GMV through pricing, lifecycle marketing, and GTM optimization
- Personally drove ₹3.5+ crore in GMV via consultative creator partner acquisition and cohort-based upsell motions, achieving 90%+ retention
- Launched and scaled new learning categories end-to-end, improving contribution margins by 22% in two quarters
- Led cross-functional GTM across product and marketing, compressing launch-to-revenue cycles by 25%
- Drove 40% QoQ GMV growth via demand-led offerings and performance campaigns across paid ads, CRM, and affiliate
Account Executive at CloudKitchens (2020-12 – 2021-10)
- Scaled dark store kitchen hubs across Tier-1 cities, launching 100+ fulfilment-ready locations
- Led market expansion and launch playbooks across Bangalore, Delhi NCR, and Mumbai, meeting SLA targets for activation and go-live
- Forged strategic partnerships with leading F&B/QSR brands, enabling rapid market entry and exclusive launches to accelerate supply-side density
- Managed a hybrid team of 2 SDRs responsible for prospecting, outbound sales, and full sales cycle execution through onboarding
- Owned revenue performance across a portfolio of dark stores, driving growth through optimised assortment, pricing, and local GTM activations
- Designed and executed performance marketing campaigns (Google Ads, Meta) targeting high-intent restaurant partners, lifting MQL-to-deal conversion by 32%
- Negotiated commercial leases and finalised property-level agreements, securing ₹2 Cr+ annual rental revenue while optimizing occupancy and asset utilization
Strategic Account Manager at PolicyBazaar (2019-11 – 2020-12)
- Owned ₹375 Cr annual P&L for the motor vehicle insurance category, driving growth via renewals, upsells, channel expansion, and structured sales performance reviews
- Developed data-driven growth strategies via Excel dashboards and CRM analytics, improving account retention by 18%
- Led a 6-member MIS team responsible for monthly revenue reconciliation and audit preparedness, improving reporting accuracy by 22%
- Delivered monthly revenue reporting and forecasting directly to the CEO and CFO, improving financial clarity across business units
- Ensured 100% IRDAI compliance across digital and agent-led sales channels, maintaining audit-ready documentation
- Collaborated with underwriting, legal, and tech teams to enhance quoting workflows, reducing policy issuance TAT by 30%
Sales & Operations at Peppl (2019-01 – 2019-11)
- Designed and executed multi-channel user acquisition strategies (campus activations, WhatsApp outreach, regional influencer networks), driving 3x job-seeker sign-up growth in 4 months
- Closed 10+ institutional partnerships with ITIs, vocational colleges, and training institutes for a consistent talent-pipeline funnel
- Co-developed the initial SaaS platform MVP with product — AI-driven job-matching logic, chatbot onboarding flows, and vernacular content optimized for mobile
- Contributed to UI/UX design tailored for first-time internet users, leading to a +45% onboarding completion rate and increased blue-collar retention
- Built a 6-member field sales and onboarding team, developed training SOPs, and launched simulation-based onboarding, resulting in 40% faster partner activation
Zonal Lead, Ad Sales at Zomato (2015-07 – 2019-02)
- Launched and scaled Zomato's Online Ordering supply & Inside Sales vertical from scratch across 4 cities + Dubai for Cloud Kitchens, driving 10x revenue in 2 years
- Generated high-value leads through referral channels and cold outreach, onboarding 250+ restaurants and growing monthly ad revenue by 35%
- Managed the top-billing key account portfolio, overseeing ₹1.5 Cr in annual ad revenue with a 95% renewal rate across premium F&B clients
- Led and coached an 8-member sales team, implementing weekly performance reviews and sales playbooks, contributing to 64% YoY revenue growth
- Spearheaded product launches including Zomato Gold and CPC Ads, and played a key role in launching international sales channels in Dubai and Lisbon
- Co-led Zomaland, India's first large-scale food festival — managing 50+ F&B brand activations and driving 40K+ attendee footfall
- Provided consultative sales support to the central team across 5 cities, ensuring 90%+ client satisfaction and consistent annual renewals
