Vijay M

I’m a data-driven paid social strategist with 7+ years of experience managing multi-platform campaigns for global brands. I love blending creative storytelling with analytics to turn insights into measurable growth. Collaborative, curious, and execution-focused—I bring both strategic vision and hands-on optimization to every project.

I have over 7 years of experience in digital marketing and growth, specializing in paid media, marketing automation, and AI-driven campaign optimization. I’ve worked with global brands like Meta, eBay, Verizon, and Disney, leading initiatives that improved ROI, reduced acquisition costs, and scaled engagement across platforms. My focus is on using data, creativity, and process to drive measurable growth while building strong client and cross-functional relationships.

I hold a Master’s degree in Marketing and Communication, with a focus on digital strategy, consumer behavior, and analytics. My education provided a strong foundation in marketing research, brand strategy, and performance measurement — skills I’ve since applied to scaling digital campaigns and optimizing marketing operations for global brands.