Vijay Sonawane

Media and Entertainment professional with 7+ years of experience in the entertainment, media and music industry. Experienced in artist and talent management, music management, media coordination, production management, event execution, social media handling and brand communications. Proven ability to manage multiple music labels, coordinate with media houses, develop communication strategies and execute high-impact promotional campaigns.

Strong interpersonal, organizational and leadership skills with a passion for media, entertainment and strategic communication.

Artist and Talent Management - Sonali Sonawane (Playback Singer)

(2018-01)

Managed the professional career of Marathi playback singer Sonali Sonawane, overseeing end-to-end planning, coordination, and execution of music and entertainment projects.

• Artist management, scheduling, and professional engagements.
• Coordination of recordings, music videos, concerts, and live events.
• Media, production house, music label, and client coordination.
• Promotional campaigns, branding, and social media activities.
• End-to-end production planning, logistics, and project execution.

Music Manager & Studio Operations Manager - Kunal Karan Music (Music Directors & Composers)

(2020-01)

Managed the business and operational activities of Kunal Karan Music, overseeing music production, studio operations, and project execution.

• Managed music production for films, web series, advertisements, and independent music.
• Oversaw operations of PR Studio and Elixir Studios (now Mudeye Studios).
• Coordinated with producers, directors, artists, music labels, and technical teams.
• Managed recording schedules, studio bookings, client communication, and project timelines.
• Handled budgets, invoicing, and project documentation.
• Ensured timely, high-quality project delivery and supported music promotions.
• Built strong relationships with artists, production houses, OTT platforms, and music companies.

Music Manager - Prashant Nakti Music

(2021-01)

Managed music production, project coordination, and label operations for renowned music director Prashant Nakti, overseeing music releases across films, albums, independent singles, and digital platforms.

• Managed end-to-end execution of music projects for Prashant Nakti's label and associated record labels.
• Coordinated with singers, lyricists, composers, musicians, audio engineers, producers, and production teams.
• Planned recording schedules, dubbing sessions, music production timelines, and release planning.
• Liaised with music labels, digital distribution partners, and marketing teams for successful project execution.
• Managed communication between artists, clients, and production stakeholders.
• Coordinated music video productions, promotional campaigns, and digital content releases.
• Ensured timely delivery of projects while maintaining quality standards.

Co-Founder and Creative Director - Slayshhh Entertainment

(2023-01)

Co-founded and managed Slayshhh Entertainment, a media and entertainment agency specializing in artist management, music production, influencer marketing, event management, and digital promotional campaigns. Responsible for business development, client servicing, project management, and strategic communication across the entertainment ecosystem.

• Co-founded and successfully managed the day-to-day operations of the agency.
• Planned and executed music video productions from concept to release.
• Managed influencer marketing campaigns for music videos, films, brands, and digital content.
• Coordinated promotional campaigns with artists, influencers, production houses, music labels, and digital platforms.
• Managed artist branding, publicity, and digital communication strategies.
• Executed music launch campaigns and release planning.
• Managed end-to-end production coordination including budgeting, scheduling, vendor management, and logistics.
• Organized and executed live events, promotional events, celebrity appearances, and entertainment activations.
• Coordinated with directors, producers, cinematographers, editors, photographers, stylists, and creative teams.
• Built and maintained professional relationships with clients, media professionals, artists, influencers, and entertainment companies.
• Led project execution while ensuring timely delivery and maintaining quality standards.

M.A. - Entertainment, Media, and Advertising (2020-01)

Bachelor of Mass Media - Mass Media (2018-01)