Vijaya Lashmi

Experienced Dealer Manager focused on driving performance and improving conversion ratios in the automotive industry. Expertise in planning and executing activations to generate enquiries and ensure the quality and quantity of test drives.Adept at driving manpower productivity through training, motivation, and incentive programs. Skilled in dealer working capital management, stock aging reduction, and forecasting.

Committed to delivering sales targets and enhancing customer engagement through innovative digital strategies.

EV Product specialist / EV TSM at TATA MOTORS (2025-04 – Present)

• Handling Dealer operation across Tamil Nadu & Puducherry.
• Responsible for E-T-B-R activities, ensuring smooth execution of dealer business processes and performance tracking.
• Monitored dealer retail and off-take targets, providing strategic support to achieve monthly and quarterly business goals.
• Analyzed sales performance reports and implemented action plans to drive target achievement and dealer growth.
• Successfully achieved 110% retail target in December and received a performance achievement certificate.

Dealer Sales manager ( Citroen & jeep ) at STELLANTIS (2024-10 – 2025-04)

• Driving customer engagement and retention initiatives by analyzing dealership performance, addressing customer cancellation rates, and identifying growth opportunities.
• Collaborating with dealers to strategize and implement creative solutions for increasing showroom footfall, including organizing events like the "Drive-and-Draw Day" to enhance brand visibility and customer interaction.
• Successfully managed challenges related to low walk-ins and improved dealer processes.

Business development associate - Sales at CRIO.do (2024-07 – 2024-09)

• Skilled in market research, lead generation, and sales pipeline management to drive business expansion.
• Closed sale and generate revenue to the business.
• Expertise in creating and executing sales strategies, negotiating partnerships, and fostering long-term client relationships

Master of Business Administation in Marketing and HR – Manakula vinayagar institute of technology (2022-11 – 2024-06)

Bachelor of Business Administation in marketing – Vels university (2019-07 – 2022-04)