Vikas Yadav

Head of Marketing with 10+ years of leadership experience driving business growth and scaling start-ups as well as established organizations. Proven success in delivering ₹100 Cr+ revenue impact through brand management, demand generation, and GTM strategy. Skilled in performance marketing, digital campaigns, product positioning, and managing multi-crore budgets.

Experienced in leading cross-functional teams, forging strategic partnerships, and aligning marketing with sales to maximize pipeline growth, ROI, market share across SaaS, Software, and E-commerce sectors.

Head of Marketing at ClickPost.ai (2021-03 – Present)

• Developed and implemented integrated marketing strategies across digital and traditional channels; leading to a 27% increase in brand awareness and revenue growth within 8 months.
• Defined and executed a unified B2B SaaS marketing roadmap aligned with company OKRs, integrating demand generation, brand building, and product marketing into a cohesive growth engine.
• Led GTM strategies for new product launches and market expansions by building buyer personas, segmentation models, competitive positioning, and ICP-aligned messaging frameworks.
• Drove end-to-end revenue accountability by aligning closely with Sales to optimize MQL-to-SQL velocity, reduce CAC, and improve LTV, directly impacting ARR and NRR growth.
• Scaled multi-channel demand generation across Paid Media, SEO/AEO/GEO, Email, LinkedIn, partner ecosystems to drive acquisition, activation, and retention.
• Implemented account-based marketing (ABM) strategies targeting enterprise and high-value accounts, collaborating with SDRs and Sales teams to deliver personalized buyer journeys.
• Oversaw marketing operations, including CRM (Salesforce, HubSpot), marketing automation, UTM tracking, lead scoring, and attribution modeling- ensuring data integrity and funnel hygiene.
• Partnered with Product and Growth teams to support product-led growth (PLG) motion by enabling trial onboarding, in-app feature discovery, and lifecycle retention campaigns.
• Built content engine for organic growth, sales enablement, whitepapers, webinars, thought leadership.
• Owned performance measurement across all campaigns with KPIs such as CAC, CLTV, ROAS, Pipeline Velocity, SQL Conversion Rate, and Churn- utilizing dashboards and A/B testing.

Digital Marketing Manager at IndustryBuying.com (2019-11 – 2021-02)

• Spearheaded integrated digital and brand marketing initiatives, delivering 150% growth in qualified leads while strengthening IndustryBuying's visibility across SEO, SEM, social, and email channels.
• Directed a cross-functional team of 15 marketers, setting clear KPIs, enhancing performance tracking, nurturing a high-performance culture that consistently exceeded campaign goals & revenue targets.
• Implemented performance marketing framework, optimizing spends across Google, & Meta.
• Partnered with CXOs & category heads to launch product verticals, contributing to ₹4+ Crore revenue.
• Negotiated high-impact partnerships with vendors, associations, marketplaces, expanding IndustryBuying's reach across 25+ categories and reinforcing its market leadership in B2B ecosystem.
• Orchestrated customer lifecycle campaigns around retention, loyalty, and upselling, driving a 35% increase in repeat purchases and enhancing overall customer satisfaction scores.

Co-Founder & CEO at TechSoftwareLogic.com (2017-08 – 2019-10)

• Founded and scaled TechSoftwareLogic.com from concept to profitability, driving 180% YoY revenue growth through integrated marketing, sales enablement, and product innovation strategies.
• Led go-to-market (GTM) execution across SaaS and digital solutions, achieving ₹50 lakhs+ influenced pipeline and establishing strong brand positioning in competitive B2B and B2C segments.
• Directed cross-functional teams across marketing, product, and sales to increase customer acquisition, optimize funnels, and achieve 40% higher conversion rates across key markets.
• Built strategic alliances with technology partners, media agencies, and enterprise clients, expanding brand visibility, accelerating client retention, and driving sustainable multi-channel growth.

Sr. Product & Digital Marketing Executive at Stellar Data Recovery (2015-03 – 2017-07)

• Oversaw product & brand strategy for Stellar's data recovery suite, coordinating feature enhancements, go-to-market (GTM) messaging, and positioning in B2B / consumer segments.
• Led digital & content marketing initiatives including SEO, blog, email campaigns, and social presence to build domain authority and inbound product sales flow.
• Collaborated with sales & channel teams to launch partner programs, manage enterprise client relationships, and drive upsells / renewals via strategic engagement.

MBA in International Business & Management – Amity University

B.Tech in Computer Science