Vikash Bajpai

Achievement-driven sales and marketing professional with extensive experience in the building materials industry, seeking a Regional Manager role to leverage expertise in channel and project sales, and key account management. Aims to drive revenue growth and expand market share through strategic market penetration and relationship building within the region.

Statehead - Maharashtra at JK Cement Ltd. - (Wall Putty, Paint & Chemical Div) (2024-06 – Present)

Responsible for leading sales operations, strategic market expansion, team management, and brand visibility across Maharashtra region for JK Cement Ltd.

• Directed sales operations across Maharashtra (Mumbai, Pune, Nasik, Aurangabad & Goa), achieving targeted sales and maximizing revenue realization for JK Cement products.
• Developed and implemented market expansion strategies, identifying and onboarding new customers to fuel sustainable business growth within the region.
• Managed sales forecasting and conducted regular team reviews to ensure attainment of defined sales objectives for JK Wall Putty & Paint and other cement products.
• Provided timely reports to vertical head, detailing sales forecasts along with actual performance against targets and providing actionable business insights.
• Monitored competitor activities, evaluating market trends and implemented strategies to increase market share across focus product categories.
• Enhanced brand visibility through active participation in industry events, product presentations to key customers and strategic marketing initiatives.
• Managed an annual turnover of INR 28-30 Crore, achieving targeted primary and secondary sales numbers.

Deputy Manager - Pune (ROM 1) at JK Cement Ltd - (Wall Putty, Paint & Chemical Div) (2017-09 – 2023-12)

Responsible for driving sales, building relationships with distributors and clients, and implementing market strategies in the Pune region (ROM 1) for JK Cement Ltd.

• Managed the sales operations of JK Cement Products for the Pune region (ROM 1), achieving monthly primary and secondary sales targets
• Cultivated relationships with distributors, direct clients, and key influencers to drive business development and expand market presence within the region.
• Identified and researched new market opportunities, preparing & delivering effective pitches to potential buyers and investors.
• Developed sales forecasts and generated reports to enhance business growth strategies and revenue generation opportunities.
• Analyzed industry trends, monitored competitor pricing strategies and proposed effective promotional strategies targeted across specific segments and geographies in the Pune region.
• Conceptualized and implemented product awareness programs including contractor meets, architect meets, and dealer meets to build brand recognition and promote product features.
• Managed an annual turnover of INR 15-20 Cr, achieving targeted primary and secondary sales numbers.
• Instrumental in building strong relationships with key stakeholders that improved business development. Implemented market-driven sales strategies that aided in enhancing number and business revenue.

Assistant Manager - Delhi/NCR at Greenlam Industries limited - (Laminate & allied Vertical) (2015-05 – 2017-09)

Responsible for channel management, business planning, project management, and liaising with key stakeholders in the New Delhi region for Greenlam Industries.

• Coordinated visits to RDCs, distributors, direct dealers, and retailers, in New Delhi, providing product updates and promoting inventory stocking.
• Recorded inventory, tracked cash flow, and managed Greenlam's distribution network to ensure efficiency and optimal coverage.
• Established a commercial channel to expand the reach of Greenlam's commercial business.
• Managed business planning and performance for channel partners, developing and executing sales plans, and conducting constructive meetings.
• Managed potential channel conflict through fostering open communication, enforcing channel rules of engagement.
• Managed commercial projects, including housing, banks, institutions, corporate offices, and industrial facilities, across Delhi/NCR and pan-India.
• Liaised with architects, builders, contractors, and PMCs to discuss specifications, approvals, and project execution of existing and upcoming projects.
• Successfully set up a commercial channel for wider coverage of commercial projects portfolio.
• Enhanced relationships with architects, builders and contractors resulting in improved project specifications and approvals.

Project Sales Officer - New Delhi at Century Ply (India) Limited - (Panel & Door Div) (2013-07 – 2015-05)

Responsible for channel management, sales strategy development, and relationship management within East Delhi for Century Ply.

• Managed and allocated Century Ply dealers & retailers in East Delhi, developing and implementing strategies for market penetration.
• Collaborated with channel partners to create compelling sales proposals, competitive quotations, and strategic pricing for project sales.
• Delivered presentations and actively participated in sales meetings and partner conferences, enhancing product visibility.
• Strategically managed and grew distributor relationships, evaluating performance across various regions to identify opportunities for increased market penetration.
• Ensured channel partners adhered to contractual obligations and supported the adoption of company programs across the assigned channel network.
• Maintained primary and secondary sales performance tracking metrics for the assigned territory, informing strategic sales decisions.
• Successfully optimized distributor relationships by evaluating distributor performance that promoted strategic market penetration.
• Instrumental driving channels that led to higher adoption rates of company programs.

MBA in Marketing – Institute of Management Science (2011 – 2013)

B.Sc. in Chemistry & Mathematics – CSJM University (2007 – 2010)

HSC in Science & Mathematics – UP Board (2003 – 2005)

SSC in Science & Mathematics – UP Board (2001 – 2003)