Statehead - Maharashtra at JK Cement Ltd. - (Wall Putty, Paint & Chemical Div) (2024-06 – Present)
Responsible for leading sales operations, strategic market expansion, team management, and brand visibility across Maharashtra region for JK Cement Ltd.
- Directed sales operations across Maharashtra (Mumbai, Pune, Nasik, Aurangabad & Goa), achieving targeted sales and maximizing revenue realization for JK Cement products.
- Developed and implemented market expansion strategies, identifying and onboarding new customers to fuel sustainable business growth within the region.
- Managed sales forecasting and conducted regular team reviews to ensure attainment of defined sales objectives for JK Wall Putty & Paint and other cement products.
- Provided timely reports to vertical head, detailing sales forecasts along with actual performance against targets and providing actionable business insights.
- Monitored competitor activities, evaluating market trends and implemented strategies to increase market share across focus product categories.
- Enhanced brand visibility through active participation in industry events, product presentations to key customers and strategic marketing initiatives.
- Managed an annual turnover of INR 28-30 Crore, achieving targeted primary and secondary sales numbers.
Deputy Manager - Pune (ROM 1) at JK Cement Ltd - (Wall Putty, Paint & Chemical Div) (2017-09 – 2023-12)
Responsible for driving sales, building relationships with distributors and clients, and implementing market strategies in the Pune region (ROM 1) for JK Cement Ltd.
- Managed the sales operations of JK Cement Products for the Pune region (ROM 1), achieving monthly primary and secondary sales targets
- Cultivated relationships with distributors, direct clients, and key influencers to drive business development and expand market presence within the region.
- Identified and researched new market opportunities, preparing & delivering effective pitches to potential buyers and investors.
- Developed sales forecasts and generated reports to enhance business growth strategies and revenue generation opportunities.
- Analyzed industry trends, monitored competitor pricing strategies and proposed effective promotional strategies targeted across specific segments and geographies in the Pune region.
- Conceptualized and implemented product awareness programs including contractor meets, architect meets, and dealer meets to build brand recognition and promote product features.
- Managed an annual turnover of INR 15-20 Cr, achieving targeted primary and secondary sales numbers.
- Instrumental in building strong relationships with key stakeholders that improved business development. Implemented market-driven sales strategies that aided in enhancing number and business revenue.
Assistant Manager - Delhi/NCR at Greenlam Industries limited - (Laminate & allied Vertical) (2015-05 – 2017-09)
Responsible for channel management, business planning, project management, and liaising with key stakeholders in the New Delhi region for Greenlam Industries.
- Coordinated visits to RDCs, distributors, direct dealers, and retailers, in New Delhi, providing product updates and promoting inventory stocking.
- Recorded inventory, tracked cash flow, and managed Greenlam's distribution network to ensure efficiency and optimal coverage.
- Established a commercial channel to expand the reach of Greenlam's commercial business.
- Managed business planning and performance for channel partners, developing and executing sales plans, and conducting constructive meetings.
- Managed potential channel conflict through fostering open communication, enforcing channel rules of engagement.
- Managed commercial projects, including housing, banks, institutions, corporate offices, and industrial facilities, across Delhi/NCR and pan-India.
- Liaised with architects, builders, contractors, and PMCs to discuss specifications, approvals, and project execution of existing and upcoming projects.
- Successfully set up a commercial channel for wider coverage of commercial projects portfolio.
- Enhanced relationships with architects, builders and contractors resulting in improved project specifications and approvals.
Project Sales Officer - New Delhi at Century Ply (India) Limited - (Panel & Door Div) (2013-07 – 2015-05)
Responsible for channel management, sales strategy development, and relationship management within East Delhi for Century Ply.
- Managed and allocated Century Ply dealers & retailers in East Delhi, developing and implementing strategies for market penetration.
- Collaborated with channel partners to create compelling sales proposals, competitive quotations, and strategic pricing for project sales.
- Delivered presentations and actively participated in sales meetings and partner conferences, enhancing product visibility.
- Strategically managed and grew distributor relationships, evaluating performance across various regions to identify opportunities for increased market penetration.
- Ensured channel partners adhered to contractual obligations and supported the adoption of company programs across the assigned channel network.
- Maintained primary and secondary sales performance tracking metrics for the assigned territory, informing strategic sales decisions.
- Successfully optimized distributor relationships by evaluating distributor performance that promoted strategic market penetration.
- Instrumental driving channels that led to higher adoption rates of company programs.
