Vinay Kumar

Results-driven media sales leader with 18+ years of experience in digital and print advertising, account management, and integrated campaign delivery.

Currently Senior

Manager at The Times of India (BCCL), driving revenue growth across Food & Beverage, Media & Entertainment, and Clothing verticals. Proven expertise in end-to-end sales cycle management, regional market strategy, team leadership, and sales forecasting. Track record of building and retaining long-term partnerships with marquee brands including YUM Brands, Jubilant Foods, MakeMyTrip, Zomato/Blinkit, and LVMH.

Skilled at developing customized advertising solutions, cross-selling and upselling integrated media packages, coaching high-performing sales teams, and exceeding revenue targets through strategic business development and client relationship management.

Senior Manager — Digital & Print Sales at The Times of India (BCCL) (2014-12 – Present)

Verticals: Retail | Food & Beverage | Media & Entertainment | Clothing

• Develop and execute integrated media sales strategies aligned with regional and client business objectives; manage end-to-end sales cycles from prospecting and pitching through negotiation, closing, and post-campaign optimization to maximize revenue realization.
• Drive cross-sell and upsell of bundled media solutions (print, digital, OOH, events) to existing accounts, increasing share-of-wallet and expanding client lifetime value; identify and capitalize on upsell opportunities within key accounts to boost revenue per client.
• Launch new revenue-generating advertising products and customized sponsorship packages; developed Retail Icons Magazine (2017) and Wedding Times brand, each delivering 30%+ profitability over 5+ years through strategic positioning and client-centric design.
• Execute high-impact branded campaigns and advertising solutions for marquee clients: secured exclusive year-end LVMH digital campaign; delivered ICC Cricket World Cup 2023 digital campaign for Zomato on Cricbuzz; designed integrated print, digital, and influencer campaign for Domino's loyalty program—demonstrating ability to create customized advertising packages tailored to client objectives.
• Collaborate cross-functionally with editorial, marketing, content, production, and operations teams to design and deliver seamless, integrated client solutions; ensure alignment of advertising offerings with both brand and business objectives.

Assistant Manager — Display Advertising at Magna Publishing Co. (2008-04 – 2014-11)

• Managed entire display advertising portfolio across Delhi NCR region, servicing 300+ active advertisers across Education, Real Estate, FMCG, Healthcare, Retail, and Hospitality verticals; demonstrated expertise in multi-vertical account management and market penetration.

MBA in Marketing – Pune University (2008)

B.Sc. in Mathematics – Ranchi University (2005)

Senior Secondary – Bokaro Ispat Sr. Sec. School (2000)