Analyst at ECLERX (2023-09 – 2026-04)
Led the end-to-end execution of targeted, scalable email marketing campaigns for Uber across North America, ensuring alignment with performance, segmentation, and branding goals.
- Led the end-to-end execution of targeted, scalable email marketing campaigns for Uber across North America, ensuring alignment with performance, segmentation, and branding goals.
- Utilized SQL and Oracle databases to extract, clean, and manipulate large datasets for audience segmentation, campaign targeting, and behavioral analysis.
- Developed modular, responsive templates using HTML/CSS and scripting to enhance engagement, reduce production time, and ensure compliance.
- Built real-time performance dashboards using Excel, Power BI, and Google Sheets to deliver actionable insights to product managers and campaign stakeholders.
- Managed campaign workflows using Jira, contributing to sprint planning, bug tracking, and documentation for agile operations.
- Collaborated with cross-functional global teams—including product, marketing, and analytics—to streamline campaign delivery and resolve production issues.
- Conducted A/B testing and performance analysis on subject lines, layouts, and triggers to support data-driven decisions and user engagement improvements.
- Actively engaged in client communications to refine campaign logic, improve messaging strategy, and adapt to business priorities.
- Supported documentation of internal processes, contributed to SOPs, and shared best practices for campaign delivery and QA.
- Trained and onboarded new team members, enhancing knowledge transfer and team scalability.
- Applied tools including Figma, Canva, campaign automation platforms, Jira, and Google Workspace to drive operational efficiency and reporting clarity.
Data Analyst at TRAINITY (2023-04 – 2023-07)
Supported project coordination and documentation for 8+ data-driven marketing initiatives with focus on data analysis and executive reporting.
- Supported project coordination and documentation for 8+ data-driven marketing initiatives.
- Prepared materials and dashboards using Power BI and Excel for executive briefings.
- Collaborated remotely with global teams and presented insights to non-technical audiences.
- Supported coordination and documentation for 8+ cross-functional, data-driven marketing and business intelligence projects, aligning deliverables with stakeholder timelines.
- Conducted data cleaning, preparation, and transformation using Excel and SQL, ensuring accuracy and consistency in reporting pipelines.
- Created interactive dashboards and visualizations in Power BI to support executive decision-making and performance reviews.
- Performed trend analysis, descriptive analytics, and KPI tracking to identify growth opportunities and performance gaps across campaigns.
Data Science Intern at Sparks Foundation (2023-02 – 2023-04)
Conducted data collection, entry, validation, and preprocessing to ensure integrity and readiness for machine learning workflows.
- Conducted data collection, entry, validation, and preprocessing to ensure integrity and readiness for machine learning workflows.
- Supported model development by preparing datasets, engineering features, and monitoring outputs using Python and Scikit-learn.
- Created technical documentation and presented project findings to supervisors, enhancing data transparency and reproducibility.
