Vinodh Rajkumar

Product Owner & Digital Analytics Specialist with 9+ years of experience delivering scalable tagging and analytics solutions across enterprise platforms. Expert in Adobe Analytics, Web SDK, Adobe Launch (client & server-side), and Tealium TMS (client & server-side). Strong track record in driving data accuracy, implementing server-side tracking, and translating business needs into actionable technical solutions

Consultant Business Intelligence at Verizon (2023-08 – 2025-12)

• Implemented Adobe Analytics and 3rd party tags like Bing, Google Ads, Floodlight tag, twitter and others
• Hands-on testing/troubleshooting skills using Developer tools, Omni bug, AEP Debugger and others. Defined user stories and coordinated with dev, QA, and reporting teams
• Led server-side implementations using Adobe Launch Web SDK and Adobe Event forwarding
• Implemented FPID (ECID generation), improving identity resolution and tracking accuracy
• Designed scalable tagging architecture supporting multi-stream data collection
• Owned testing strategy, ensured high data quality and good hands on troubleshooting skills

Tag Developer at AgileTech Info Solutions (2019-07 – 2023-08)

Client: Samsung

• Managed end-to-end tagging across global digital properties
• Migrated analytics tags and all 3rd party tags (Medallia, Audio Eye, Facebook, Twitter, Snapchat, Floodlight, Google Ads and others) from GTM to Tealium IQ
• Implemented server-side tracking via Tealium Event Stream (Adobe Analytics & GA4)
• Collaborated with vendors and internal teams for scalable implementations
• Resolved reporting discrepancies with Big Data & Tableau teams

Business Consultant at Convergytics (2018-12 – 2019-07)

Client: DSW

• Translated client analytics requirements into technical solutions and delivered end-to-end tagging implementations
• Migrated analytics tags from GTM to Tealium for multiple websites and mobile applications (Android & iOS)
• Implemented and validated analytics tags using Tealium IQ and GTM
• Created ad-hoc reports using Analytics Edge and Report Builder

Implementation Specialist at Nous Infosystems (2016-01 – 2018-12)

Client: Rakuten

• Implemented and validated tracking tags across major CMS platforms (Magento, Shopify, WordPress, OpenCart)
• Worked extensively with tag management tools including GTM, Tealium, and Adobe Launch
• Troubleshot reporting discrepancies between internal dashboards and client analytics platforms
• Conducted manual testing across browsers and mobile platforms
• Validated product feeds (Google, XML, delimited) and supported affiliate marketing tracking

Technical Support Officer at Mphasis (2015-04 – 2015-08)

Sales & Marketing Manager at Gamarsys Online Services (2014-01 – 2015-03)

Search Editor at Ascent Staffing Solution (2011-11 – 2013-09)

Customer Support at Intelenet Global Services (2008-01 – 2011-09)

Bachelor of Engineering in Computer Science – Mepco Schlenk Engineering College