Consultant Business Intelligence at Verizon (2023-08 – 2025-12)
- Implemented Adobe Analytics and 3rd party tags like Bing, Google Ads, Floodlight tag, twitter and others
- Hands-on testing/troubleshooting skills using Developer tools, Omni bug, AEP Debugger and others. Defined user stories and coordinated with dev, QA, and reporting teams
- Led server-side implementations using Adobe Launch Web SDK and Adobe Event forwarding
- Implemented FPID (ECID generation), improving identity resolution and tracking accuracy
- Designed scalable tagging architecture supporting multi-stream data collection
- Owned testing strategy, ensured high data quality and good hands on troubleshooting skills
Tag Developer at AgileTech Info Solutions (2019-07 – 2023-08)
Client: Samsung
- Managed end-to-end tagging across global digital properties
- Migrated analytics tags and all 3rd party tags (Medallia, Audio Eye, Facebook, Twitter, Snapchat, Floodlight, Google Ads and others) from GTM to Tealium IQ
- Implemented server-side tracking via Tealium Event Stream (Adobe Analytics & GA4)
- Collaborated with vendors and internal teams for scalable implementations
- Resolved reporting discrepancies with Big Data & Tableau teams
Business Consultant at Convergytics (2018-12 – 2019-07)
Client: DSW
- Translated client analytics requirements into technical solutions and delivered end-to-end tagging implementations
- Migrated analytics tags from GTM to Tealium for multiple websites and mobile applications (Android & iOS)
- Implemented and validated analytics tags using Tealium IQ and GTM
- Created ad-hoc reports using Analytics Edge and Report Builder
Implementation Specialist at Nous Infosystems (2016-01 – 2018-12)
Client: Rakuten
- Implemented and validated tracking tags across major CMS platforms (Magento, Shopify, WordPress, OpenCart)
- Worked extensively with tag management tools including GTM, Tealium, and Adobe Launch
- Troubleshot reporting discrepancies between internal dashboards and client analytics platforms
- Conducted manual testing across browsers and mobile platforms
- Validated product feeds (Google, XML, delimited) and supported affiliate marketing tracking
Technical Support Officer at Mphasis (2015-04 – 2015-08)
Sales & Marketing Manager at Gamarsys Online Services (2014-01 – 2015-03)
Search Editor at Ascent Staffing Solution (2011-11 – 2013-09)
Customer Support at Intelenet Global Services (2008-01 – 2011-09)
