Vinodhini Handi

Content Marketing and SEO professional with 3+ years of experience developing and executing content and search strategies that drive organic traffic, improve search rankings, and increase brand visibility. Skilled in content planning and editorial management, keyword research, content audits, and optimization initiatives across blogs, landing pages, product pages, and marketing campaigns. Experienced in semantic SEO and entity-based optimization to strengthen topical authority and AI search visibility (AI Overviews, ChatGPT, Perplexity), and in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as AI platforms reshape content discovery.

Comfortable owning client communication, monthly reporting, and mentoring junior team members on SEO best practices. Cross-functional collaborator with marketing, design, and client teams, translating analytics into actionable, commercially relevant insights for stakeholders. MBA (Finance & Marketing) background brings a business-outcomes lens to content strategy and reporting.

Proven record of driving organic growth (35% traffic increase, 30% lead growth).

SEO Executive at AKOI Marketing Hub Private Limited (2025-07 – 2026-06)

• Developed and executed SEO and content strategies to drive organic traffic, improve search rankings, and increase brand visibility for client accounts
• Conducted market research, competitor analysis, content audits, and audience behavior assessment to identify content and search opportunities
• Performed keyword research, clustering, and search intent mapping; identified keyword opportunities and content gaps to inform the content calendar
• Conducted entity mapping and semantic SEO analysis to strengthen topical authority and improve visibility across AI search surfaces, including AI Overviews
• Implemented on-page SEO (meta tags, URL optimization, internal linking, image optimization) using tools including Page Optimizer Pro (POP) to improve content discoverability and performance
• Managed technical SEO foundations — site audits with Screaming Frog, crawl issue resolution, indexing, and Core Web Vitals — supporting overall platform performance
• Planned and optimized SEO content strategy based on keyword and audience research, supporting timely delivery of high-quality content
• Executed off-page SEO (backlink building, outreach, guest posting) and monitored competitor backlink profiles
• Tracked content and search performance using GA4, Google Search Console, Google Tag Manager, and Looker Studio; prepared reports translating data into actionable insights for clients and internal teams
• Collaborated with clients and cross-functional marketing teams to embed SEO and content recommendations into broader digital marketing execution, ensuring timely delivery against monthly targets
• Mentored junior SEO team members on keyword research, on-page optimization, and reporting best practices

Senior SEO Executive at Rinteger (2023-06 – 2025-07)

• Conducted keyword research and search performance analysis, increasing organic traffic by 25%
• Optimized on-page elements (meta tags, headers, URL structure), improving page speed by 15%
• Executed backlink and off-page strategies, increasing domain authority by 20%
• Developed content strategies aligned to audience search intent, boosting organic leads by 30%
• Performed technical audits, resolving crawl errors and duplicate content issues to improve site discoverability
• Used Google Analytics, Search Console, and enterprise SEO tools (SEMrush, Ahrefs, Moz) for performance tracking and stakeholder reporting

SEO Intern at Rinteger (2023-04 – 2023-06)

• Supported keyword research, on-page optimization, content planning, and SEO reporting for client accounts

MBA in Finance & Marketing – Visvesvaraya Technological University (2018)

B.Com – Karnataka University Dharwad (2015)

PUC – Department of Pre-University Education (2010)

SSLC – KSSEEB, Karnataka (2008)