Vipin Uniyal

Senior Marketing Manager with 15+ years of experience in hospital and healthcare marketing. Expertise in ATL and BTL campaign planning, brand management, digital marketing, Meta Ads, vendor management, corporate empanelment, and business development. Worked with top healthcare brands including Cloudnine, Fortis, Manipal Hospital, Max Hospital, and Primus Hospital. Consistent track record of increasing patient footfall, improving brand visibility, and achieving revenue targets.

Senior Manager – Marketing at LIVASA Hospital (2025-04 – 2026-06)

• Planned and supervised BTL marketing activities across 5 hospital centers, achieving consistent brand presence at all locations
• Conducted quarterly brand audits to maintain visual identity standards and identify gaps in brand communication
• Managed 10+ vendor relationships, negotiated contracts, and reduced collateral production costs by 15% through vendor consolidation
• Planned and executed ATL campaigns across print, outdoor, radio, and digital channels, increasing hospital brand awareness by 20%
• Designed and produced all marketing collaterals including brochures, banners, digital creatives, and standees for all departments
• Developed and launched strategic brand campaigns that improved hospital recall among target patient demographics

Senior Manager – Marketing at Art Fertility Clinics (2023-12 – 2025-04)

• Led integrated online and offline marketing campaigns across Delhi NCR, increasing patient inquiries by 25% within 6 months
• Managed Meta Ads (Facebook and Instagram) performance marketing campaigns with monthly ad spend of INR 3-5 lakhs
• Oversaw branding across 4 clinic locations, ensuring consistent internal and external brand communication
• Consolidated vendor base from 12 to 6 key vendors, reducing collateral turnaround time
• Launched targeted digital campaigns for fertility treatments, growing social media followers by 40% and improving engagement rate
• Collaborated with medical team to create patient education content that improved appointment-to-consultation conversion

Manager – Marketing at Cloudnine Hospital (2019-04 – 2023-12)

• Delivered end-to-end 360-degree marketing strategy for 4.5 years across digital, print, outdoor, and on-ground channels
• Executed multi-channel integrated campaigns that increased patient OPD footfall
• Secured corporate empanelment with 15+ companies, generating a new revenue stream
• Managed and coordinated with 5 empanelled vendors, reducing collateral production and delivery timelines
• Planned and executed 50+ offline activation events including health camps, awareness drives, and community programs
• Built hospital's digital marketing presence from scratch, growing social media reach to 10,000+ followers

Deputy Manager – Business Development at VPS Rockland Hospital (2018-10 – 2019-03)

• Organized 10+ health camps and 5 CME events in 6 months, generating 200+ new patient referrals from physicians
• Identified and approached 8 high-potential PSU and corporate accounts, converting 3 into active empanelments within tenure
• Increased hospital brand visibility in South and Central Delhi through targeted outreach and community activation programs

Assistant Manager – Business Development at Manipal Hospital (2017-11 – 2018-08)

• Organized 15+ health camps and CME programs over 9 months, each attracting 100+ participants and generating qualified patient leads
• Built a referral network of 30+ doctors and community stakeholders, driving consistent monthly patient inflow to the hospital
• Contributed to 15% growth in OPD revenue through targeted business development outreach across Dwarka and West Delhi

Assistant Manager – Business Development at Fortis Hospital (2017-05 – 2017-10)

• Organized paid 6 health camps and specialist talks each month, increasing hospital visibility among 500+ corporate and residential community members
• Initiated empanelment discussions with 5 major PSUs including NTPC and BHEL to expand hospital's corporate patient base
• Supported revenue growth through daily field-level business development visits to corporate offices, RWAs, and clinics

Assistant Manager – Business Development at Max Multi Specialty Hospital (2016-02 – 2017-05)

• Drove business development activities, contributing to consistent achievement of monthly revenue targets
• Onboarded 8+ PSUs for hospital empanelment over 15 months, expanding corporate patient base and adding new revenue streams
• Organized 20+ health talks and camps across Greater Noida townships, increasing brand recall among 2000+ target community members

Assistant Manager - Business Development at Primus Hospital (2013-10 – 2016-02)

• Independently managed PSU accounts including AAI, Air India and Delhi Jal Board, growing annual billings
• Converted 5 new PSU empanelments into primary revenue-generating accounts, contributing incremental annual revenue
• Built relationships with key opinion leaders, corporate HR managers, and community influencers to drive patient referrals
• Organized camps and CME events, significantly boosting hospital brand awareness

Area Sales Manager – Corporate at RG Stone Urology and Laparoscopy Hospital (2009-09 – 2013-09)

• Led and managed a corporate sales team of 6 members across Mumbai, allocating monthly targets and conducting weekly performance reviews
• Expanded hospital PSU empanelment base from 8 to 20+ corporate accounts over 4 years, increasing corporate revenue
• Transferred from Delhi to Mumbai to independently build the corporate business vertical in a new territory, achieving breakeven in 6 months
• Planned and executed brand awareness programs across Mumbai, reaching potential patients through camps and corporate events

Sales Officer – Business Loans (SME) at Barclays Bank (2008-03 – 2009-08)

• Ranked #1 in a 15-member team for highest loan disbursement value for 3 consecutive months
• Achieved monthly sales targets in under 15 working days on 3 separate occasions
• Recorded the highest number of credit card applications in a single month within the Delhi branch
• Managed a portfolio of 20+ referral partners and processed end-to-end SME loan applications

MBA in Marketing – Sikkim Manipal University (2008)

PGDBM in Marketing – Skyline Business School, New Delhi (2008)

Bachelor of Arts in B.A. – Zakir Hussain College, Delhi University (2005)