Viraj Thakkar

Client Account Executive specializing in strategic planning, campaign execution, and fostering strong client relationships. I drive brand growth through high-impact strategies, excelling in both client servicing and creative development. Recently, I've focused on executing AI-driven campaigns and managing extensive mainline media work for various brands.

My strong communication skills enable me to deliver persuasive, cutting-edge pitch decks. I am dedicated to evolving with modern marketing technology while balancing strategy and creativity.

Account Executive - UCID Advertising

(2025-03)

Brands Handled - Mahindra Finance, RBL Bank, Capri Global pvt. Ltd, Capri Housing Finance, Cricket Icons. As the primary Point of Contact (POC) for various clients, I successfully drove brand retention, upselling, and ensured seamless cross-functional workflow management.

I managed integrated mandates across Mainline and Digital platforms for Capri Loans, which included leading their Mainline Campaign "Zaroorat mein saath" starring Pankaj Tripathi, planning their South India marketing strategy from the ground up, and strategizing their new TVC campaign featuring superstar Nayanthara.

For Mahindra

Finance, I managed and planned strategic brand campaigns that achieved outstanding engagement metrics, including winning the award for Best AI Campaign Content for their Kisan Diwas campaign. Additionally, I directed the new print catalogue project for Growmaxx Tractors. My experience also includes managing the core brand identity for RBL Bank, where I oversaw several key projects such as the launch of the Voyedge Forex Card, Imperium Card, and OnePass Card, as well as managing their comprehensive brand kit project presented during the welcome ceremony for the new international Board of Di

Account Manager - Greysell Advertising

(2023-12 - 2025-02)

Brands Handled - ICICI Bank, UPL India, Link Intime India, Foam Home India, Lavian. I managed comprehensive client deliverables for ICICI Bank's Loans & Trade Department, handling briefs for on-ground collaterals, internal communication, process videos & much more. I also executed end-to-end Social Media Management for UPL India, Foam Home India, and Link Intime India.

Serving as the critical client liaison, I streamlined project workflows to guarantee timely delivery and client satisfaction, while actively contributing to business development and client retention strategies.

Account Manager - Budding Influencers

(2022-12 - 2023-11)

Brands Handled - Marico, Plum, Dot & Key, Mars Cosmetics, EMM, Zouk. I directed and executed end-to-end Influencer Marketing campaigns on Instagram & YouTube for brands including Marico, Plum, Dot & Key & many more ensuring alignment with brand KPIs.

Bachelor of Arts - Multimedia & Mass Communication - Vidyalankar School of Information Technology (2020 - 2023)

Diploma - Event Management - National Institute of Event Management (2019 - 2020)