Viral Shah

Results-driven Sales and Credit Control professional with 15+ years of progressive experience in credit risk management, portfolio management, and business development. Demonstrated ability to evaluate creditworthiness, implement credit strategies, reduce debtor days, and drive revenue growth. Proven track record leading cross-functional teams, managing key accounts, and delivering measurable improvements in collections efficiency and profitability.

Credit Control Manager at Imaginarium Jeweltech LLP (2017-04 – Present)

Established and optimized credit limits for 300+ key accounts, driving a 10% improvement in timely collections. Evaluated creditworthiness of 100+ potential customers annually using credit risk assessment tools and financial statement analysis. Implemented a new CRM system, achieving a 20% improvement in collections efficiency and customer payment behaviour.

• Established and optimized credit limits for 300+ key accounts, driving a 10% improvement in timely collections.
• Evaluated creditworthiness of 100+ potential customers annually using credit risk assessment tools and financial statement analysis.
• Implemented a new CRM system, achieving a 20% improvement in collections efficiency and customer payment behaviour.
• Prepared weekly cash flow forecasts and ageing debtor reports for senior management, identifying and clarifying variances.
• Negotiated payment terms and resolved disputes with customers and stakeholders, reducing overdue account backlog.
• Managed legal proceedings for unresolved debts; collaborated across Sales, Database, and Accounts teams for contract accuracy.
• Reduced debtor days from 60 to 45, directly strengthening organizational cash flow and working capital.

Business Development Manager at Orange GPS Solutions Pvt Ltd (2014-09 – 2017-02)

Spearheaded sales and marketing initiatives, acquiring new corporate and retail clients to drive revenue and market share. Formulated and executed go-to-market plans, developing new business pipelines across targeted customer segments.

• Spearheaded sales and marketing initiatives, acquiring new corporate and retail clients to drive revenue and market share.
• Formulated and executed go-to-market plans, developing new business pipelines across targeted customer segments.
• Managed corporate and retail client relationships to maximize revenue, market share, and profitability goals.

Senior Sales Manager at Chetana Enterprises Pvt Ltd (2010-01 – 2014-03)

Led sales of automobile products to distributors and institutional clients, consistently achieving business targets. Negotiated inventory pricing and maintained optimal stock levels, reducing obsolete inventory by INR 5 lakh and boosting margins by 15%.

• Led sales of automobile products to distributors and institutional clients, consistently achieving business targets.
• Negotiated inventory pricing and maintained optimal stock levels, reducing obsolete inventory by INR 5 lakh and boosting margins by 15%.
• Evaluated product development financials including budgets, ROI, and P&L projections to support strategic planning.
• Decreased inventory levels by 25% through data-driven assessment and disciplined inventory management.

Area Sales Manager at Chetana Enterprises Pvt Ltd (2006-01 – 2009-07)

Generated INR 30 lakh in incremental revenue through targeted client acquisition and strategic account management. Delivered technical sales training to the sales team, elevating product knowledge and client engagement quality.

• Generated INR 30 lakh in incremental revenue through targeted client acquisition and strategic account management.
• Delivered technical sales training to the sales team, elevating product knowledge and client engagement quality.

Master of Management Studies in Marketing Management – N.L. Dalmia Institute of Management & Research, Mumbai (2010-01 – 2013-12)