Quality and Marketing Manager – Cargo
Cargo Service Center, Ernakulam, India
Mar 2023 – Present
Developed and executed marketing strategies aligned with business and airline partner goals, enhancing trade relationships and market presence.
- Planned and launched advertising campaigns across digital and traditional platforms, improving brand engagement and cargo visibility.
- Strengthened Emirates and partner airline brand identity through consistent messaging and branding initiatives in collaboration with CIAL and Airlines.
- Provided expert technical advice on aviation safety, conducted safety audits, and ensured full adherence to Airline’s SMS and ICAO Annex 13 standards.
- Led investigations of operational incidents and safety concerns; generated comprehensive reports identifying root causes and systemic safety risks.
- Designed and implemented aviation safety procedures that minimized operational hazards and improved risk management protocols.
- Coordinated closely with Customer Service, Sales, and Operations teams to ensure unified execution of marketing efforts and service standards.
- Oversaw end-to-end cargo logistics including space allocation, cargo acceptance, ULD load planning, and vendor engagement.
- Chaired monthly meetings with stakeholders including freight forwarders, CHAs, Airlines, and Customs officials for operational alignment.
- Led monthly audits for Quality, Safety, and Security; ensured full compliance with BCAS, Customs, and airline-specific SOPs.
- Conducted performance reviews, trained staff on regulatory compliance and SOP updates, and handled manpower scheduling.
Operations Manager
Quadsen Airways, Ernakulam, India
Jun 2022 – Jan 2023
- Supervised cargo dispatching, load optimization, and warehouse coordination to improve operational turnaround and resource allocation.
- Implemented standard operating procedures for documentation, ramp safety, and space planning.
- Managed interactions with 3PL providers, customs officials, and airline handling teams to streamline cargo clearance and tracking.
- Developed staff performance metrics and operational KPIs to enhance accountability.
Sales and Marketing Manager
Mexx Global Logistics, Kuwait
Sep 2020 – Feb 2021
- Orchestrated marketing campaigns targeting freight forwarders, corporate clients, and agencies across the GCC region.
Negotiated freight rates and built lasting partnerships with vendors and logistics partners.
- Conducted client briefings and resolved cargo routing issues by coordinating closely with warehousing and customs.
- Monitored revenue trends, created forecasts, and developed regional sales strategies.
Ramp & Cargo Operations Specialist
Kuwait Airways, Kuwait
Jan 2008 – Sep 2020
- Directed ramp operations: aircraft inspections, safety compliance, LIRF preparation, and on-time ground handling execution.
- Managed cargo systems, ULD allocations, customs documentation, and post-flight shipment reconciliation.
- Supervised Dangerous Goods (DGR) cargo handling and coordinated secure delivery of perishable and high-value shipments.
- Trained ramp and cargo teams, coordinated with Load Control, and ensured full adherence to safety SOPs.
Customer Service Agent – Ground & Cargo Handling
Air India, Kochi, India
Feb 2005 – Jan 2008
- Facilitated passenger and cargo bookings, reissues, cancellations, and customer support queries.
- Worked with internal departments to manage accurate reservation data and PNR adjustments.
- Assisted in daily ground operations including baggage handling, boarding gate support, and flight coordination.
