Centre Head - Aakash Institute
(2025-12 - 2026-02)
- Managed end-to-end centre operations including admissions pipeline, counselling team performance, and revenue targets to drive consistent month-on-month enrolment growth.
- Led and mentored a cross-functional team across sales, counselling, and operations; established KPI frameworks and accountability systems to ensure target achievement.
- Implemented structured lead-allocation and follow-up workflows, improving lead-to-admission conversion rates and reducing turnaround time.
- Directed localised BTL marketing initiatives to increase centre footfall and strengthen brand presence across feeder zones.
- Maintained healthy revenue quality by applying strategic fee and concession management practices alongside volume-driven admissions goals.
- Oversaw daily MIS and reporting frameworks to deliver real-time insights to regional leadership for strategic planning and forecasting.
Business Head - Physics Wallah Vidyapeeth - Punjabi-Bagh Centre, Delhi
(2024-09 - 2025-12)
- Led end-to-end revenue operations for the centre — owning admissions pipeline, conversion strategy, team performance, and ARPU optimisation to deliver consistent month-on-month growth.
- Built and scaled a high-performance cross-functional team across counselling, marketing, and operations; defined KPIs, drove accountability, and surpassed monthly revenue benchmarks.
- Designed and implemented scalable lead-allocation and follow-up workflows, significantly reducing turnaround time and improving lead-to-admission conversion rates.
- Championed a data-first culture through Daily Activity Reporting (DAR) and MIS frameworks — translating ground-level metrics into actionable leadership insights and forecasts.
- Directed localised marketing campaigns that increased branch footfall and organic lead inflow, strengthening Punjabi-Bagh brand presence across feeder zones.
- Maintained healthy ARPU by applying strategic selling techniques and minimising concession rates — protecting revenue quality alongside volume.
- Orchestrated large-scale student engagement events (Aabhar) that elevated regional brand equity and broadened community outreach.
- Partnered with regional leadership on planning, resource allocation, and cross-department execution to ensure seamless centre operations.
Marketing Manager - Physics Wallah Vidyapeeth - Janakpuri Centre, Delhi
(2022-07 - 2024-09)
- Secured permissions from 180+ schools to conduct PWNSAT competitive exams, creating a scalable student acquisition engine tapping into 65,000+ students across Delhi.
- Strategised and executed 10+ Aabhar BTL campaigns across feeder zones, generating 40,000+ leads and attracting 10,000+ event participants — directly driving the centre's admissions pipeline.
- Led, coached, and managed a team of 8 marketing professionals; established performance standards and ensured disciplined, KPI-aligned execution.
- Aligned marketing strategy tightly with sales funnel metrics — improving lead quality, handover efficiency, and conversion rates across all feeder areas.
- Managed the regional marketing budget with sharp ROI focus; reduced campaign costs through strategic vendor negotiations while expanding on-ground and digital coverage.
- Drove competitor intelligence and territory analysis to identify market gaps, refine positioning, and sharpen campaign targeting.
- Delivered measurable uplift in centre enrollments and inbound inquiries, consistently meeting and exceeding monthly acquisition targets.
Assistant Manager – Sales & Marketing - Extramarks Education India Pvt. Ltd. - Chandigarh
(2022-05 - 2022-07)
- Built and managed strategic partnerships with 20+ educational institutions, influencers, and stakeholders — expanding regional brand presence and lead generation pipeline.
- Organised and executed high-engagement promotional events driving student acquisition for tech-enabled learning products, managing end-to-end logistics and team coordination.
- Executed integrated co-marketing campaigns across BTL and digital channels, generating measurable uplift in brand recall and inbound enquiries.
- Managed regional marketing budget and delivered full ROI analysis on all campaign activities, informing future strategy and improving spend efficiency.
Senior Business Development Executive - Vedantu Innovations Pvt. Ltd. - Chandigarh
(2021-05 - 2022-05)
- Consistently exceeded monthly revenue targets in a high-volume B2C EdTech sales environment through structured consultative phone and video counselling.
- Ranked among top performers for lead conversion and pipeline velocity — maintaining disciplined follow-up cadences and a structured sales process.
- Delivered compelling virtual product demonstrations to students and parents, achieving high engagement and conversion rates across assigned territories.
- Leveraged CRM platforms (LeadSquared, Salesforce) for pipeline tracking, accurate forecasting, and sales reporting to management.
Senior Business Development Executive - BYJU'S - Noida
(2020-05 - 2021-05)
- Surpassed weekly and monthly lead conversion and revenue targets in one of India's most performance-driven EdTech sales environments.
- Guided prospects through the full sales journey — from initial outreach to qualification and closure — via consultative phone and video interactions.
- Maintained high follow-up discipline and minimal lead drop-off through structured pipeline management and CRM-driven activity tracking.
- Demonstrated resilience and adaptability in a high-pressure, metric-focused culture with continuous performance improvement.
Business Development Executive - Mexleben - Noida
(2020-01 - 2020-05)
- Generated qualified leads through cold calling and direct outreach, contributing to a 30% increase in sales funnel volume within the first quarter.
- Closed high-value deals through effective objection handling, persuasive negotiation, and timely follow-up — reducing sales cycle turnaround time.
- Built strong client relationships that improved customer satisfaction and generated referral-driven pipeline growth.
