Vishal Singh

Results-driven Salesforce and Veeva CRM Developer with 7 years of experience designing and implementing enterprise-scale CRM solutions for global pharmaceutical organizations including Merck Group. Proven expertise in developing custom MyInsights dashboards, integrating complex systems (SAP, Veeva OM API), and migrating legacy workflows to modern Lightning platforms across multi-country deployments. Strong track record of optimizing system performance, reducing operational costs, and delivering technical solutions that directly support business objectives.

Known for collaborative problem-solving and being a reliable resource for technical guidance across teams.

Senior Analyst at Merck Group (2024-02 – Present)

• Spearheaded Open Data Configuration deployment across 3 countries and executed Canada Org Migration into EMEA Org, ensuring seamless data transition and system integration
• Engineered custom CLM Dashboard using Veeva CLM Library featuring real-time metric charts from multiple objects, reducing navigation overhead and improving in-call data accessibility by 40%
• Architected and deployed MyInsights for Account Plan Dashboard with Key Stakeholders Timeline using ReactJS, enabling field reps to track stakeholder engagement history and action items efficiently
• Developed Territory-level MyInsights solution aggregating all assigned action items, streamlining territory management and task prioritization for sales teams
• Built innovative Survey functionality MyInsights for Japan users, consolidating target addition and response capture on single page, reducing navigation time by 60%
• Created cost-saving usage tracking solution for MyInsights Reports, eliminating dependency on expensive Veeva-provided alternative
• Designed and implemented 10+ dashboards at Territory, HCP, and HCO levels with complex data transformation and business logic, delivering actionable insights through intuitive UI
• Configured Account Plan modules for EMEA, APAC, and LATAM regions, supporting global business expansion
• Led migration of Process Builders and Workflows to Flows, modernizing automation framework and improving maintainability
• Collaborated with Veeva PromoMats team to resolve media code conversion issues in PPT-to-Presentation workflows
• Mentored team members on debugging complex code issues and platform configurations, fostering knowledge sharing

Associate at Cognizant Technology Solutions (2021-05 – 2024-02)

• Architected Spain Integration connecting Custom Order objects to Veeva OM API using Batch Classes and REST API, automating order processing with data validation layer, eliminating manual order entry
• Developed Greece SOAP Integration between Veeva CRM and SAP for real-time product pricing synchronization using Apex Triggers and Future methods, ensuring pricing accuracy across systems
• Built comprehensive MyInsights Reports for Italy using MyInsight.js, JavaScript, and jQuery displaying product ordering analytics across multiple timeframes (YTD, quarterly), enabling data-driven sales decisions
• Implemented automated Salesforce Tooling API solution for metadata change tracking via scheduled Batch Apex, capturing custom object/field modifications weekly and alerting admins, enhancing governance
• Led Lightning Experience migration for multiple country organizations, successfully transitioning all users with comprehensive testing and training
• Executed Greece and UK user onboarding project including permission sets, profiles, page layouts, translations, record types, Veeva settings configuration, and brick-to-territory assignments
• Enhanced existing Apex Classes and Triggers to support new business requirements and feature enhancements

Assistant System Engineer at Tata Consultancy Services (TCS) (2019-06 – 2021-05)

• Developed Veeva MyInsights Reports mini-project using MyInsight.js, establishing foundation for custom reporting capabilities
• Configured and deployed 8+ Veeva CRM modules including Account Management, Call Management, Order Management, Inventory Monitoring, Product Metrics, Approved Email, Engage Meeting, and MCCP
• Customized Account Management, Call Management, Order Management, and Survey Modules using Apex development
• Established Role Hierarchy, Email Templates, Page Layouts, Approval Processes, and automation workflows (Workflows, Process Builder) supporting organizational CRM infrastructure
• Built custom KPI Reports using Batch Apex delivering complex analytics not achievable through standard Salesforce reporting
• Resolved Level 2 and escalated tickets, analyzing defects and implementing bug fixes for Veeva CRM incidents
• Created Custom Objects, Custom Settings, and Custom Metadata supporting business-specific requirements

Bachelor of Technology in B.Tech – IMS Engineering College, AKTU (2015 – 2019)