User Experience (UX/UI) Designer & Team Leader at Identicube (2023-05 – Present)
- End-to-End Product Leadership: Strategically planned, coordinated, and executed the full design lifecycle for five client engagements, leading and mentoring a multidisciplinary team of eight designers.
- Cross-Functional Collaboration: Partnered with design & marketing teams to ensure timely delivery within budgetary constraints while consistently surpassing client expectations.
- Design Quality & User Engagement: Maintained rigorous design standards and user-centric principles across all projects, enhancing product engagement and client satisfaction.
User Experience (UX/UI) Designer & Team Leader at 1-2-TASTE (2022-06 – 2023-04)
- Team Leadership & Platform Revamp: Directed a cross-functional team of three designers and two developers to revamp and restructure the platform's user experience, reducing bounce rates by 30%.
- Product Innovation & User Retention: Conceptualized and implemented the Reorder mobile application, streamlining the ordering process into three steps and increasing DIY (Do-It-Yourself) order retention by 23%.
- Strategic UX Integration: Integrated design thinking methodologies with business strategies, optimizing platform efficiency and reducing customer complaints by 72%.
User Experience (UX/UI) Designer at MobileProgramming (2021-09 – 2022-04)
- Experience Redesign & Error Reduction: Reimagined the user experience for Easyplan (Work Instruction Authoring), introducing a novel perspective that reduced operational errors by 40% and improved user efficiency.
- Enterprise Tool Optimization: Enhanced Polarion's enterprise-grade process management tool by designing Team Overview and Dashboard modules, mitigating cognitive overload by 15% and improving user story management efficiency within a SAFe framework.
- Application Development & Workflow Improvement: Architected Borrego's Operations & Maintenance application from inception, reducing support team turnaround time by 15% and improving operational workflow.
User Experience (UX/UI) Consultant at WAABZ (2021-07 – 2021-09)
- User Flow Optimization: Redesigned and optimized the user flow of a referral-based job portal, leveraging behavioral insights to enhance user retention by 15%.
- Interface Simplification & Usability Enhancement: Streamlined key workflows and simplified interface elements, improving task completion efficiency and overall user satisfaction.
User Experience (UX/UI) Designer at Athmin Technologies (2019-06 – 2021-07)
- End-to-End Product Design: Led the experiential design of 13 web and mobile products & contributed as a core designer on seven strategic projects.
- Team Mentorship & Quality Assurance: Managed and mentored a design sub-team comprising two interns and one UI designer, delivering high-quality user experiences across nine projects spanning diverse industries.
- Standards & Innovation: Ensured adherence to usability, accessibility, and design standards while fostering innovation and operational efficiency within the team.