Vishnu Roy

Brand and visual designer with 9+ years creating distinctive visual systems, campaign narratives and editorial-led content across Web3, fintech, SaaS and media. Directed work for Wilder World and ZERO across product, web, marketing, NFT assets and launch storytelling, with marketing visuals generating millions of views. Brings typography-led illustration and editorial design from Inshorts, rebrand and 3D social direction from Slice, plus motion, 3D and AI-assisted workflows.

Works independently in async remote teams, defining weekly scope and sharing daily written updates.

Freelance Designer at Byroy Design (2025-11 – Present)

Working independently as a freelance designer since November 2025.

Art Director - Marketing Visual Design at Wilder World (2021-03 – 2025-11)

• Directed brand creative strategy and visual systems for Wilder World and ZERO across product, web, NFT assets, marketing and investor collateral.
• Created and directed launch videos and marketing visuals that generated millions of views within the initial weeks of launch.
• Built end-to-end brand guidelines and websites, maintaining visual consistency across digital and offline touchpoints.
• Worked remotely and asynchronously across opposite time zones, setting weekly scope and providing daily written updates.

Marketing Designer II at Helpshift (2020-11 – 2021-04)

• Designed marketing and product visuals across web, sales collateral, campaigns and lifecycle materials for a B2B SaaS company.
• Created the primary design system and a 1,000+ icon library for consistent product, web and marketing experiences across teams.

Senior Visual Designer at Slice (2018-10 – 2020-11)

• Led Slice's rebrand and visual identity across product, website, app, social and print during a period of rapid growth.
• Built social media creative direction around 3D and illustration, growing the audience from 0 to 40K in four months.
• Led the flagship Slice Card launch, lifting product activation from 48% to 96% through brand and onboarding redesign.

Graphic Designer & Illustrator at Inshorts (2017-07 – 2018-09)

• Collaborated with editorial and content teams to create typography-led illustrations and visual storytelling for news and marketing.
• Designed editorial visuals, social content and marketing creative to improve audience engagement and click-through rates (CTR).