Vishnu Vardhana

Redesigned 'Build a Habit' feature user flow in collaboration with UX designers and PMs, increasing daily feature adoption from 2% to 12% and improving medication adherence and customer health outcomes Revamped home page to-do list UX copy and interaction design, increasing first-week user engagement from 12% to 55.6% by transforming static task lists into interactive, user-centric prompts Established comprehensive UX content strategy and brand voice guidelines for web, mobile app, and customer communications, transforming fragmented copy into a unified, scalable content system

UX Writer at Traya Health (2024-05 – Present)

• Redesigned 'Build a Habit' feature user flow in collaboration with UX designers and PMs, increasing daily feature adoption from 2% to 12% and improving medication adherence and customer health outcomes
• Revamped home page to-do list UX copy and interaction design, increasing first-week user engagement from 12% to 55.6% by transforming static task lists into interactive, user-centric prompts
• Established comprehensive UX content strategy and brand voice guidelines for web, mobile app, and customer communications, transforming fragmented copy into a unified, scalable content system
• Executed weekly A/B testing program for landing pages and conversion funnels, achieving 15% lift in conversion rate by refining UX copy, value propositions, and call-to-action placement
• Managed end-to-end UX copywriting for push notifications and WhatsApp Business messages, implementing audience segmentation testing to identify high-performing messaging for different user cohorts

UX/UI Copywriter at Multipl Fintech (2022-02 – 2024-02)

• Designed and launched complete mobile app and website redesign from ground up, increasing concurrent users by 140% (from 50 to 120) and driving significant growth in user signups and engagement
• Streamlined product and savings goal creation flow through strategic UX copywriting and information architecture, driving 1,000 daily goal creations (2x increase) in first month post-launch
• Maintained dynamic product content across goal pages and crafted promotional banner microcopy for homepage, sustaining active user engagement and facilitating seamless goal creation experience
• Partnered cross-functionally with design, product, legal, and marketing teams to ensure content consistency and regulatory compliance across all platforms, while maintaining quality through comprehensive proofreading and editing

Storyteller/Content Writer at 1 to 12 (2019-07 – 2019-12)

• Created comprehensive content architecture for career discovery app, developing multiple content formats (professional profiles, industry comparisons, career timelines, interviews) to facilitate informed student decision-making
• Developed gamified content formats (comics, quizzes, questionnaires, stories) to enhance user engagement and make career exploration interactive and accessible for high school students

Creative Writer at MEA World Wide (2017-03 – 2019-05)

• Produced high-volume social media content (5 daily quizzes + photo posts) for Facebook page, contributing to 25% audience growth from 12 million to 15 million followers over 2-year tenure through relatable, engagement-driven content
• Generated 1 million+ weekly clicks through viral quiz content, directly contributing to 8% company revenue increase by collaborating with graphic design team to create high-performing, visually compelling social content

BE in Computer Science – RNS Institute of Technology (2012-08 – 2016-08)