Viswajith D

I am currently employed as the Retention Marketing Leader for Decathlon Sports India. With a total of 7 years of experience at Decathlon, I have dedicated 4 years specifically to digital marketing. My current responsibilities involve overseeing retention marketing for the Decathlon Play project.

Currently, I hold the position of Retention Marketing Leader at Decathlon Sports India. With a comprehensive background spanning 7 years within the Decathlon organization, I have amassed 4 years of specialized experience in digital marketing. My journey began with 3 years as a part-timer, during which I managed sales responsibilities.

Progressing to a full-time role, I assumed the responsibilities of sales, merchandising, and stock management within the Cycling department for a year. Following this, I seized the opportunity to lead digital marketing efforts for the Tamil Nadu Cluster, overseeing operations in Coimbatore, Madurai, Salem, Trichy, and Chennai. In this capacity, I spearheaded hyper-local advertising initiatives, conducted event marketing, and executed lead generation campaigns for B2B orders.

Subsequently, I transitioned to the role of Retention Marketing Leader at Decathlon's headquarters in Bangalore, focusing on the Decathlon Play project. Here, my duties entail campaign management and retention marketing. Notably, I orchestrated the rebranding campaign for Decathlon Play, previously known as "All for Sports," and successfully executed marketing initiatives alongside store opening campaigns for Decathlon Sports India.

Bsc. Computer Science from Madras University