Sales & Marketing Manager – South at Confluence Valley Private Limited (2026-06 – Present)
Managing Sales & Marketing activities across the South region with primary focus on HoReCa – Hotels, Restaurants and Cafés.
- Developing new business opportunities through customer identification, prospecting, meetings, follow-ups and relationship management.
- Handling customer enquiries, product requirements, sampling requests and follow-up actions to develop business opportunities.
- Managing product sampling activities and gathering customer feedback to support conversion and future business.
- Reached Thangam Jewellery and received positive feedback on product sampling and subsequent follow-ups.
- Continuing sampling and customer engagement with Royal Blend Vending Machines Pvt. Ltd. and Everyday Beverages Pvt. Ltd.
- Building and maintaining customer relationships while strengthening the HoReCa and institutional business pipeline.
Area Sales Manager – Modern Trade at Sweet Karam Coffee India Pvt. Ltd. (2025-10 – 2026-05)
- Restructured field force and stabilised secondary sales within weeks of joining through disciplined execution and process alignment.
- Reduced RTV (stock returns) to approximately 6%, directly improving P&L stability and reducing waste.
- Generated ₹2.5–3 Lakhs monthly revenue from key chain outlets – Fresh2Day, Nuts & Spices, Amma Naana, Org Farm and Pothys.
- Cracked the Nuts & Spices account within the first month, generating ₹80K in initial business.
- Set up SIS (Shop-in-Shop) stores and streamlined secondary sales tracking across Modern Trade channels.
- Trained Sales Officers on SFA tools for real-time order booking, improving field productivity.
- Aligned distributor stock holding with primary vs. secondary sales to reduce excess inventory buildup.
Territory Sales Manager at Intergrow Brands Pvt. Ltd. (2024-07 – 2025-09)
- Managed a team of 6 Sales Officers (GT) and 4 Key Account Executives (MT) across 6 distributors.
- Improved team productivity by 18% through structured beat planning and retail outlet mapping.
- Cracked high-value outlets and built brand presence from ground zero in assigned territory.
- Handled distributor investments, credit control and retail execution across GT and MT channels.
- Led induction, field training and performance coaching for newly hired Sales Officers.
Senior Customer Executive – Premium Division at Varun Beverages Ltd. (PepsiCo) (2022-10 – 2024-06)
- Managed ₹35–40 Lakhs monthly revenue (₹4.5–5 Crores annually) for the Tropicana Division.
- Led a team of 5 PSRs driving market execution across premium and Modern Trade accounts.
- Developed and cracked major HVO outlets including Latha Super Bazaar, Grace Retail and Adyar Department Store.
- Built institutional accounts with MCC, SRM and Bharath University, expanding the HoReCa pipeline.
- Consistently achieved and exceeded monthly and quarterly sales targets.
Sales Team Leader – Premium Division at Hindustan Coca-Cola Beverages Pvt. Ltd. (2018-05 – 2022-10)
- Successfully launched and scaled the MONSTER Energy Drink category across premium outlets in Chennai and Pondicherry.
- Delivered up to 32% business growth YoY through market penetration and outlet activation.
- Drove HVO penetration including Pothys (Chennai & Pondy) and opened new channels including bars, sports clubs and gaming centres.
- Introduced 'Claw Outlet' segmentation to identify and prioritize high-consumption energy drink outlets.
- Managed a team of 6 PSRs and 3 distributors; won Best Performing Team Leader – Premium Division (2022).
Business Development Executive at Parle Agro Pvt. Ltd. (2016-01 – 2018-05)
- Delivered consistent approximately 20% month-on-month growth through aggressive new account acquisition.
- Cracked major chain outlets including McRennett and Cake World; expanded cinema channel across Abirami, Udhayam, Vetri and Rohini groups.
- Developed HoReCa segment with JP Hotel and Feathers and built institutional business with Ubiquitous Foods Pvt. Ltd.
Area Sales Executive at Goli Vada Pav Pvt. Ltd. (2012-06 – 2015-12)
Managed area-level sales operations and distribution expansion for QSR food brand across Chennai territory.
Market Developer at Hindustan Coca-Cola Beverages Pvt. Ltd. (2008-06 – 2012-05)
- Awarded Best Market Developer with RED Score of 95/100 – highest recognition in the market development function.
- Built strong outlet-level relationships and ensured consistent product availability, visibility and cooler execution.
